What We Do
From top to bottom, we’ll take care of everything needed for a successful PPC account. You’ll receive a personalized report detailing the past month’s performance. We create dashboards, but we also analyze the data, looking for gaps and opportunities to further drive performance. All ongoing PPC packages include:
Precise Campaign Management
We’ll work with both your short and long term goals in mind to develop a strategy that fits your needs, including Search, Display, Shopping & Remarketing Campaigns, all while optimizing the budget to maximize your return.
Calculated Keyword Management
We’ll develop a comprehensive list of keywords that will help your account be successful. Simultaneously, we’ll develop a list of negative keywords to keep your brand out of searches that don’t benefit you. We will also utilize advanced bidding strategies to help your account reach its maximum potential.
Creative Ad Optimization
What your audience sees matters as much as when they see it. We tailor the ads and targeting around your small business to ensure you’re getting the right traffic and conversions. We’ll work with you to learn your brand’s voice, and base your ads messaging around that. Continually improving is vitally important as well, which is why we’ll constantly be A/B testing new ad variations to try.
You’ll receive a dedicated strategist at Portent that will help push your account forward. We’ll assist in setting up conversion tracking and monthly reporting that provides cross-channel analysis, performance details, and insights to help your business perform at its best.
We aren’t a black box. You’ll always know what we’re doing and why we’re doing it. No long term contracts either, and you own your accounts. We don’t want you to leave, but if you ever do, your campaigns go with you.
Packages and Pricing
|This is the beginning cell of a comparison table.||Essentials||Plus Most Popular||Premier|
|Precise Campaign Targeting Precise Campaign Targeting||Precise Campaign Targeting Included in Essentials||Precise Campaign Targeting Included in Plus||Precise Campaign Targeting Included in Premier|
|Calculated Keyword Management Calculated Keyword Management||Calculated Keyword Management Included in Essentials||Calculated Keyword Management Included in Plus||Calculated Keyword Management Included in Premier|
|Creative Ad Copy Creative Ad Copy||Creative Ad Copy Included in Essentials||Creative Ad Copy Included in Plus||Creative Ad Copy Included in Premier|
|Insightful Analysis Insightful Analysis||Insightful Analysis Included in Essentials||Insightful Analysis Included in Plus||Insightful Analysis Included in Premier|
|Real-Time Reporting Real-Time Reporting||Real-Time Reporting Included in Essentials||Real-Time Reporting Included in Plus||Real-Time Reporting Included in Premier|
|Monthly Strategy Phone Call Monthly Strategy Phone Call||Essentials Does not include Monthly Strategy Phone Call||Plus Does not include Monthly Strategy Phone Call||Monthly Strategy Phone Call Included in Premier|
|Monthly Ad Spend Limit Monthly Ad Spend Limit||Monthly Ad Spend Limit < $3,000||Monthly Ad Spend Limit <= $5,000||Monthly Ad Spend Limit <= $10,000|
|Active Keyword Limit Active Keyword Limit||Active Keyword Limit 200||Active Keyword Limit 600||Active Keyword Limit 1,000|
|Monthly Management Fee Monthly Management Fee||Monthly Management Fee $300||Monthly Management Fee $600||Monthly Management Fee $1,200|
Here's the Proof
Don’t take our word for it. We’ve been delivering business-changing growth for our clients since we started more than two decades ago. Awards are great, and we’ve got more than a few, but we measure success in the results we drive for our clients every day.