What We Do
Portent’s social media strategists know the unique features of major platforms. Our team makes sure you get the best results, whether you’re on Facebook or Twitter, Instagram, or LinkedIn. Let us help you turn social media into a real, measurable revenue generator.
Social Media Account Audit
A complete review of your social media marketing presence. We review your organic and paid profile across key platforms. Then we recommend changes to ads, profiles, and tactics.
Organic Social Management
The backbone of a paid social media strategy is a well-executed organic social media presence. Just like a well-managed website, social media pages increase the authority, trustworthiness, and sense of community surrounding your brand. Our team will plan, create, and execute the organic social media strategy for your business. We will write copy, source content, and ensure that your social media properties are engaging your customers and building brand awareness.
Paid Social Management
Let us create and execute your paid social strategy. Our team handles campaign setup, ad copy, creative, launch, and measurement. We observe and report results, then recommend adjustments to get the most return on ad spend.
Important for both paid and organic social media, community management is all about relationship building; it’s the ‘social’ interaction with your customers. Our team will respond to all incoming customer questions, comments, and messages so that your customers have a consistent and positive experience with your brand across all your social media channels.
Paid Social Management for Small Business
Platforms like Facebook, Instagram, and LinkedIn have made it easier than ever for small businesses to effectively advertise on their networks. If you are getting started with advertising for the first time and are having trouble hitting your ROI goals, Portent is here help. Our paid social experts will create effective campaigns, from targeting your ideal audience to delivering effective creative, to help make paid social a successful part of your overall marketing strategy.
How We Approach Our Work
Attention to detail, strategic thinking, continuous learning. And it all comes back to the marketing stack.
Post creative, landing pages, measurement, and audience management require attention to content, analytics and infrastructure.
Every social post is content that educates, informs, sells, and represents your brand. Every post points at more content on your site. Content is foundational to your efforts.
Social media requires well-rounded analytics that covers conversions, traffic, share of voice, and tight online-to-offline tracking. Without data, it grinds to a halt.
Infrastructure makes social media possible. Linked and embedded creative, entry page performance, and a well-trained team all make social media possible.
How We Get It Done
From tracking pixels to creative, social media requires the whole brain. We geek out, capturing all the data and turning it into useful information.
In social media campaigns, data can be hard to come by. We bring the tech smarts and analytics knowledge to make data collection possible and useful.
Social media has dozens of creative formats. We make sure they all connect to your brand and your audience, then test and refine every piece.
We use existing tools—Google Tag Manager—to unify data across channels, and online-to-offline tracking for closed-loop analytics.
We'll explain what we did and why we did it, analyze performance, and discuss next steps. Our dashboards show you how things are going. We don't hide our work.
Here's The Proof
Don’t take our word for it. We’ve been delivering business-changing results for our clients for as long as social networks have existed. Awards are great, and we’ve got more than a few, but we measure success in the tangible results we drive for our clients day-in and day-out.