Social Media Marketing.
A dramatic shift is occurring in the world digital marketing.
The clear lines of separation that existed between disciplines like Advertising, Marketing, and Public Relations are blurring more than they ever have in the past, thanks in part to the explosive development of platforms like Facebook and Twitter.
Maybe your Marketing team is using Instagram to build awareness through a branded campaign that looks and sounds completely different than what your communication manager posts every day on Twitter. Or maybe your Advertising agency is running Facebook ads that clash with what your PR team is trying to execute on organically.
Social media can get complicated. Very quickly.
Portent’s social media team specializes in simplifying your team’s social media efforts. In some instances, that means helping integrate efforts between teams while managing small projects like social advertising or community management. In other cases, it means owning all of your social media efforts and working closely with internal stakeholders to ensure that your internal goals are optimized and met.
Every client is different, but our results are always the same.
- Social Media Strategy Development
- Social Media Advertising
- Community Management
- Social Media Content Creation/Curation
- Social Media Listening
- Social Measurement and Reporting
- Social Media Training
Our team has experience in everything from technology, to eCommerce, to hospitality, and much more. We work with companies large (think “Fortune 100” big) and small (think “just opening their door” small), and would love to learn more about what social media needs you might have. If you’re ready to learn more, contact us below.