What We Do
Portent’s social media specialists know the unique features of major platforms. Our team makes sure you get the best results, whether you’re on Facebook or Twitter, Instagram, or Snapchat. Let us help you turn social media into a real, measurable revenue generator.
Social Media Account Audit
A complete review of your social media marketing presence. We review your organic and paid profile across key platforms. Then we recommend changes to ads, profiles, and tactics.
Paid Social Media Management
We set up and manage your paid social media campaigns. Our team handles campaign setup, launch, measurement and management. We observe and report results, then recommend adjustments.
How We Approach Our Work
Attention to detail, strategic thinking, continuous learning. And it all comes back to the marketing stack.
Creative, target pages, measurement, and audience management require attention to content, analytics and infrastructure.
Every social post is content that educates, informs, sells, and represents your brand. Every post points at more content on your site. Content is foundational to your efforts.
Social media requires well-rounded analytics that covers conversions, traffic, share of voice, and tight online-to-offline tracking. Without data, it grinds to a halt.
Infrastructure makes social media possible. Linked and embedded creative, entry page performance, and a well-trained team all make social media possible.
How We Get It Done
From tracking pixels to creative, social media requires the whole brain. We geek out, capturing all the data and turning it into useful information.
In social media campaigns, data can be hard to come by. We bring the tech smarts and analytics knowledge to make data collection possible and useful.
Social media has dozens of creative formats. We make sure they all connect to your brand and your audience, then test and refine every piece.
We use existing tools—Google Tag Manager—to unify data across channels, and online-to-offline tracking for closed-loop analytics.
We'll explain what we did and why we did it, analyze performance, and discuss next steps. Our dashboards show you how things are going. We don't hide our work.
Here's The Proof
Don’t take our word for it. We’ve been delivering business-changing results for our clients for as long as social networks have existed. Here's a recent favorite that was also featured by Facebook.