Our Approach to Social Media Marketing
It’s no longer enough to simply have a social media presence; your brand needs a social media strategy. Our team plans meaningful content and delivers campaigns that balance engagement and direct responses, building awareness and driving your most important conversion metrics.
What We Do
Our Social Media Marketing Work in Action
Paid Social Management
If you’re seeing a poor return on your current paid social efforts or are struggling to reach a subset of customers, it may be time to diversify your paid media investment. Our paid social management team solves the need for expertise and time within your organization and delivers a cross-channel strategy that drives brand awareness, lead generation, and sales through social media.
How We’ll Work Together
We’ll handle the campaign setup, ad copy, creative, launch, budget management, and optimizations needed to reach your customers on their preferred social media platforms. We observe campaign performance and report the results, and recommend adjustments to get the most return on your ad spend.
Organic Social Management
The backbone of a paid social media strategy is a well-executed organic social media presence. But trying to manage it without trained experts can lead to low engagement, negative sentiment, and a lacking presence compared to your competitors. Our team has the right resources and expertise to help you build and manage a successful organic social media presence that sustains long-term brand advocacy and engagement from your customers.
How We’ll Work Together
Just like a well-managed website, a strong social media presence increases the authority, trustworthiness, and sense of community surrounding your brand. Let our team handle that for you. We will build your editorial calendar, write copy, source content, and ensure that your social media properties are engaging your customers and building brand awareness.
Social Media Account Audit
Audits help identify ways to boost organic and paid social media performance by improving the infrastructure, execution, and management across your key platforms. Our social media account audit takes a deep look into your social media framework to ensure you’re leveraging your social media properties to their fullest potential.
How We’ll Work Together
We review data from each of your key platforms, looking at both paid and organic reach and community management. We compare our findings against industry benchmarks and best practices and provide actionable recommendations for improvements based on your KPIs and unique social media marketing needs.
Community Management
Keep up with the volume of your brand’s inbound traffic across your social media platforms with our community management services. Our team will help you streamline your community engagement efforts with a consistent voice and response strategy that strengthens audience engagement and sends positive signals to social search algorithms, ensuring your future posts will have a better reach.
How We’ll Work Together
We monitor, document, and respond to inbound messaging you receive across your social media platforms including Facebook, Instagram, Twitter, LinkedIn, Reddit, and TikTok. You’ll have the peace of mind that your community engagement is executed effectively by skilled experts on your behalf.
Paid Social Management for Small Business
Grow your social media presence, acquire new customers, and generate sales without an enterprise-sized budget. Our paid social management for small businesses team offer solutions scaled to your resources, whether you’re brand new to social media or have already started building your audience.
How We’ll Work Together
Based on your KPIs and specific social media needs, we can create and optimize your paid social accounts, write copy, source content, and manage the budget of your paid social campaigns. Monthly reporting will track performance and identify changes we can make to ensure you’re getting the biggest return on your paid social investment.
