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SEO pagination tunnels and click depth visual exploration Featured

9 Jan, 2018

Pagination Tunnels – An Experiment in Crawlability and Click Depth

By Matthew Henry

We’ve all seen pagination links — those little numbered links at the top and bottom of multi-page content. They are used on blogs, e-commerce sites, webcomics, gallery pages, SERPs, and multi-page articles.   From the human visitor’s point of view, pagination is pretty simple. If you are on page one, and you want to see… Read More

SEO Best Practices for Events - Portent SEO

5 Sep, 2017

6 SEO Best Practices for Events

By Shannon Walsh

There are so many moving parts when running an event large or small that it’s easy to let online optimization be an afterthought. Sidelining SEO, however, means missing out on a lot of organic visitors and awareness. A solid organic presence makes a huge difference in attracting more attendees’ year after year. Here are five… Read More

The best and most useful thing I've ever learned about ideation and brainstorming - Portent Content Strategy

30 Aug, 2017

The Single Best Thing I’ve Ever Heard About Ideation and Brainstorming

By Cate McGehee

Something my grad school professor said changed the way I’ve thought about brainstorming forever. Now it’s the best thing I can tell anyone else. There are dozens of ways you can get a room going and pan the gold from a group’s brainstorm. There are hundreds of blog posts out there that list techniques for… Read More

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22 Aug, 2017

Portent is Being Acquired

By Ian Lurie

Blink. Rub your eyes. You didn't read wrong. You didn't stare at yesterday's eclipse through defective glasses. It's true. Portent's in the process of being acquired. Like an avowed bachelor, I swore I Would Never Sell. Then along came the perfect partner. Welcome to Clearlink Our soon-to-be parent company is called Clearlink. They’re a performance… Read More

Why you need a voice and tone guide Portent Content Strategy

17 Aug, 2017

Why You Need a Voice and Tone Guide. Plus, 2 Exercises to Create One

By Katie McKenna

Imagine going to your doctor because you have a pain in your side and it won’t go away. You’re concerned because you don’t know what’s causing it. You wait eagerly for the doctor to come in because you know exactly the reassuring, pragmatic interaction you’re in for, and you expect them to be calm, direct,… Read More

Google analytics channels dashboard to assess your digital marketing mix Analytics

15 Aug, 2017

How to Assess Your Digital Marketing Mix Quickly

By Michael Wiegand

This is an excerpt from a forthcoming analytics e-book from Portent entitled Finding Cross-Channel Opportunity Gaps & Closing Them. Ever wonder how effective (or ineffective) your marketing channels are today? Do you get the feeling your paid initiatives are wasteful? Do you have a hunch your content calendar isn’t getting you anywhere organically? Do you… Read More

Copyright stamp your PPC ads to improve CTR PPC

11 Aug, 2017

Stamp Your PPC Ad Copy – Improve CTR the Old-Fashioned Way

By Kerri McCarthy

Does your brand have any registered, copyrighted or trademarked terms? If so, you should absolutely include the symbol in your text ads for improved performance. Yes! These little guys: ® © ™ This is not a new tactic in PPC ads by any means, but so many businesses aren’t taking advantage of it. The expected… Read More

Portent placeholder logo SEO

8 Aug, 2017

SEO 101 – Mobilizing the Public 2017

By Shannon Walsh

Slide Deck and Resources Slides from my presentation at Feeding America’s Mobilizing the Public Conference plus helpful tools, additional resources and free ebooks! SEO 101: Finding Yourself – Mobilizing the Public 2017 from Portent Tools Portent SEO Page Review Plugin A helpful tool for reviewing title tags, meta descriptions and other on page HTML elements.… Read More

Advice On How to Create Personas Content Strategy

8 Aug, 2017

How to Create Personas Your Team Will Actually Use

By Katie McKenna

When you’re in the thick of trying to create content to promote your brand, it can be easy to forget that actual human beings are going to use what you create. In marketing, we often call these human beings “users.” And we say things like, “We need to push users through the funnel with greater… Read More

Digital marketing strategies for small business budgets - Portent Internet Marketing

7 Aug, 2017

3 Digital Marketing Strategies That Won’t Cost You a Dime

By Timothy Johnson

Digital marketing covers a huge range of potential channels, tactics, and occasionally even a dash of strategy. Being an expert in everything is nearly impossible, and a big part of why agencies like Portent have a job. The risk of low return on ad spend, or even low return on your sweat equity is enough… Read More

Do you know your true content competitors? Content Strategy

1 Aug, 2017

Forget keyword rankings, focus on users: What dating apps and dancing contests teach us about competition

By Cate McGehee

The only companies that don’t have any competition are the ones selling something nobody wants. If you have a viable product or service, it’s just a matter of time before someone else starts offering it. And if you think it’s going to come down to whose product or service is better, think again. Core products… Read More

Content KPIs to measure ROI across the funnel - Portent Content Strategy

25 Jul, 2017

Your Guide to Choosing Content KPIs

By Cate McGehee

If your content team ever tells you that the impact of their work isn’t measurable, fire them. (And if you’ve ever told anyone that, read this blog before your client or boss does.) Sure, content marketing can be a long game. The ROI of content is often spread out over time and across the levels… Read More

Edited honeycomb highlights the user experience of content--useful, usable, findable, and credible. Content Strategy

20 Jul, 2017

What Is the User Experience of Content?

By Augustin Kendall

When people hear the words User Experience (UX), they usually think of visual design, front-end programming, or interface design. The User Experience Professionals Association defines UX as every aspect of a user’s interaction with a product, service, or company that make up the user’s perceptions of the whole. What some people forget is that the… Read More

Content Strategy

16 Jul, 2017

Badger-driven content: Mozcon 2017

By Ian Lurie

The links, the deck, all that stuff: Badger-Style Content – Mozcon 2017 from Ian Lurie I welcome questions. Best way to ask is on Twitter. I’m @portentint. Or, fire away on Quora and ask me to answer. Ebooks! That are free! I wrote an ebook all about this! It’s called Lean Content. It lays out… Read More

How to Sell Content Strategy to Your Boss - Portent Content Strategy

15 Jul, 2017

How to Sell Content Strategy to Your Boss

By Portent Staff

I know content strategy is important. You know content strategy is important. Who doesn’t know? The people who are going to pay you to develop and implement a content strategy, that’s who. To sell content strategy to your boss and organization, you’ll have to perfect the art of pitching projects with the intention of not… Read More

SEO

11 Jul, 2017

Complete Guide to 4xx HTTP Status Codes by an SEO Dad

By Zac Heinrichs

(A post only an SEO or Dev could love) Not too long ago, the Portent SEO team was sitting around in a meeting when we came across a 4xx level HTTP status error and couldn’t remember the meaning. Might have been a 410 or a 418… Anyway, when you have a flock of SEOs in… Read More