The Portent Blog

  • Everything or Small Business Only?
Funnel Driven PPC Account Strategy Featured

11 Sep, 2017

Funnel-Based PPC Account Strategy – An Overview

By Ryan Moothart

Channel Contribution 101: You want your paid search account to drive value and make money. You want to use your paid search account to help reach new customers and grow your business. Unfortunately, it’s not as simple as whipping up a campaign, throwing in some keywords, and then watching the revenue come flooding in. You… Read More

How to create high-converting landing pages - Portent PPC

4 May, 2017

6 Little Steps to Create a Killer PPC Landing Page

By Mike Fitterer

As I contemplate the world of dedicated PPC landing pages, and who doesn’t enjoy a good PPC daydream, I can’t help but think they’re a lot like beer. A million varieties but very few really good ones exist. But here’s the thing, if you simply know and do the things that create a great beer… Read More

Social Media

26 Apr, 2017

Should I Be Running Ads on Twitter?

By Alex DeLeon

To say Twitter is in a rut may be the social media understatement of 2017. The company struggles to make money, despite having 320 million actively engaged users. Stock is down 16% in Q1 2017. Executives, who appear to see the writing on the wall, are leaving millions of dollars of stock on the table to abandon… Read More

Get the Best of Portent’s Marketing Blog

Join thousands of fellow marketers!
Get Portent’s latest how-to, strategy, and training articles by email

Marketing Fundamentals From First Time Parenting Random

19 Apr, 2017

Marketing Fundamentals Lessons From First-Time Parenting

By Jason Olson

In my time at Portent I’ve had the opportunity to work with and learn from some of the best and brightest in our industry, and most recently as a first-time parent. For this blog post I’ve decided to draw some lessons I’ve learned that are key to building a solid digital marketing strategy. The goal… Read More

SEO

14 Apr, 2017

Video SEO in 2017 Best Practice Guide

By Jared Amyakar

According to a HubSpot survey, video is now the most popular kind of content consumed online (when text based content types are spit into categories). Users are certainly more likely to consume it thoroughly since skimming a video takes more effort than written text. They either watch it or they don’t. Companies like Google and… Read More

Portent placeholder logo SEO

12 Apr, 2017

Technical SEO: BS. Own it. The Slides and the Links

By Ian Lurie

Here are the slides and links from “Technically, SEO,” in which I ranted, raved and talked about technical SEO for marketers. This focuses on issues I found on automotive industry sites, but it all holds true everywhere. The Deck BS: Own It – Technical SEO for Marketers from Ian Lurie Random Me, on Twitter I… Read More

GitHub Auto-Deploy Reprise - Portent Design & Development

10 Apr, 2017

GitHub Auto-Deploy Reprise

By Andy Schaff

Most of my time is dedicated to dev projects that make the lives of marketers easier. Web sites, apps, tools, scripts, etc. Today however, I’m writing for web devs in an attempt to make their lives easier. And their solutions smarter. On top of that, I need to correct the approach I wrote about a… Read More

Social Media

5 Apr, 2017

Influencers: Don’t Chase ’em. Make ’em (Engage Video)

By Ian Lurie

At SEMPDX Engage 2017 I spoke about my complete lack of experience as an influence marketer. I also discussed: How to find your biggest fans How to promote their praise using social media What not to do ever ever ever when doing this Here’s the video. My bit starts at 25 minutes. Mat Siltala’s talk… Read More

Analytics

30 Mar, 2017

What’s a Good Conversion Rate?

By Ian Lurie

What’s a good conversion rate? I get this question a lot, and not just about conversion rates. I always say “better than what you have now.” That earns me a glare that could sterilize cockroaches. At the same time, I shove toothpicks into my toes to dull the sharp pain this question causes in my… Read More

SEO

28 Mar, 2017

5 Signs Your Agency Is SEO Clueless

By Ian Lurie

Big agencies throw “SEO” on their services pages the way I throw exercise clothes into my suitcase: They know there’s no way in hell they’ll use it. Another “big-time” agency just did it, and I’ve got steam coming out of my ears because this means another list of Fortune 1000 clients will get second rate… Read More

AdWords is Changing Exact Match Again Portent PPC

24 Mar, 2017

AdWords is Changing Exact Match…Again

By Ryan Moothart

Exact match is dead; long live exact match! Last Friday, Google announced that it is “expanding close variant matching to include additional rewording and reordering for exact match keywords.” In other words: “exact match” will not exactly be exact match. If you’re not a PPC nerd, exact match types are used for keywords that the… Read More

5 Common SEO Mistakes You Should Fix SEO

23 Mar, 2017

5 Common SEO Mistakes You Should Fix Before Your Next Audit

By Shannon Walsh

Want to get more for your money on your next SEO audit or site review? After two years of reviewing sites offering everything from dog food to process automation, (I still have no idea what that is either), I decided to put together this half-blog-post-half-PSA covering a few of the most common SEO mistakes or… Read More

Difference Between Rich Snippets and Featured Snippets SEO

21 Mar, 2017

What’s the Difference Between a Rich Snippet and a Featured Snippet?

By Zac Heinrichs

Rich snippets, rich cards, knowledge graphs and panels, schema.org, JSON-LD, featured snippets, featured features, Richie Rich, KEVIN BACON! Wait, that was more than six degrees… There’s a lot of terminology out there about the different ways search engines, Google in particular, display their search results. Two of the most oft confused are the snippets, both… Read More

Internet Marketing

14 Mar, 2017

Pi in the Face: Why I (love and) despise ROI

By Ian Lurie

This is the first edition of our annual Pi in the Face column. May many follow. Note: If you’re a marketer, this post will frustrate the hell out of you. I apologize. I needed a good rant. Plus, at a conference last week I heard a speaker say, “If it doesn’t generate ROI, we don’t… Read More

Over Optimizing Your PPC Account PPC

10 Mar, 2017

Are You Over Optimizing Your AdWords Account?

By Timothy Johnson

I’m going to tell you something that’s a little counterintuitive: you may be hurting your AdWords or general PPC performance by trying to do too much, too fast. This idea doesn’t get a lot of air time because a lot of under-performing AdWords accounts or campaigns trace back to under-optimization or “set it and forget… Read More

Portent placeholder logo SEO

8 Mar, 2017

Amazon and Google SEO: My presentation(s)

By Ian Lurie

Update: Now, get 2 for 1! I’ve added my Retail Global slide deck, which gets to the core of these changes and gets more concrete about how to deal with word vectors. Scroll further down for the original Resonate presentation, and relevant links. Needs into Wants: Amazon, Google and the Race for Rankings from Ian… Read More