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Funnel Based PPC Account Strategy Featured

11 Sep, 2017

Funnel-Based PPC Account Strategy – An Overview

By Ryan Moothart

Channel Contribution 101: You want your paid search account to drive value and make money. You want to use your paid search account to help reach new customers and grow your business. Unfortunately, it’s not as simple as whipping up a campaign, throwing in some keywords, and then watching the revenue come flooding in. You… Read More

Changing Domains What Would an SEO Do - Portent SEO

15 Feb, 2017

Changing Domains? What Would an SEO Do?

By Julie Goodman

Out of the gate, an SEO will try to convince you not to change domains unless it is absolutely necessary. Changing domains can potentially have a negative impact on organic search rankings for a site. Major search engine ranking algorithms (i.e. Google and Bing) factor in signals from both the domain and page levels. Even… Read More

Content Strategy as Competitive Advantage - Creating value through content - Portent Content Strategy

8 Feb, 2017

Content Strategy as Competitive Advantage

By Colin Parker

One of the fundamental concepts of formal business strategy is how to create sustained competitive advantage. Today, we wanted to look at how that relates to content strategy and content marketing. My hope after you read this post: You think really, really hard before you take shortcuts on your content. I want to leave you… Read More

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Funnel Driven Keyword Reporting - Portent SEO

3 Feb, 2017

Funnel Driven Keyword Reporting

By Jared Amyakar

Have you given or received an SEO report that involved keyword data recently? What did that section of the report look like? Perhaps something like this? How useful was it? We’re all aware of the profound changes that have been happening in our field regarding the lowly keyword. Keywords used to be the basic unit… Read More

Internet Marketing

1 Feb, 2017

I Support Breitbart News: The Perils of Remarketing

By Ian Lurie

Internet advertising is perilous. Your ads can show up in all sorts of places. Remarketing is particularly dangerous. This story is an example of how remarketing can go horribly, horribly wrong. I am, in case no one guessed, a left-leaning over-privileged pinko liberal. I’m a feminist. I’m pro-immigration. I like taxes. OK, that’s a lie,… Read More

Audit your Adwords PPC Account - Portent PPC

1 Feb, 2017

It’s Time to Audit Your AdWords Account

By Ryan Moothart

Ah January, another revolution around the sun complete. Yearly budgets are set, resolutions made, and the holidays are still recent enough you can taste the eggnog. I hate to be the guy who brings up that one thing, which causes you to go into a brand-new-year-and-I-already-forgot-about… panic, but: when’s the last time you took a… Read More

Internet Marketing

27 Jan, 2017

How to be more visible – Directory Optimization and Baby Gorillas

By Justin Brasser

Platitude #1: Google owns a massive majority of the search market. If all the internet’s a directory, and the game is to ensure you’re optimizing as such, consider that about 80% of desktop searches and over 85% of mobile searches are performed on Google. Their directory is dominant for many kinds of information. Old joke:… Read More

SEO and UX Lessons from Home Improvement Purgatory - Portent SEO

19 Jan, 2017

SEO and UX Lessons from Home Improvement Purgatory

By Shannon Walsh

Warning: some humble-brag follows, but I promise it’s in the spirit of sharing marketing and SEO lessons. My new apartment is perfect. Walking distance from the Space Needle and huge windows the full length of our living room. It doesn’t get much better than that in Seattle for less than my entire monthly paycheck. But… Read More

Random

17 Jan, 2017

20 Bits of Marketing Jargon, And What They Mean

By Ian Lurie

I love marketing jargon as much as the next guy. It’s great fun when I’m at a family event. My family used to think I went into marketing because I couldn’t find anything else to do. But when I say “psychographics” my parents know all that college was worth it. If you’re plunking down tons… Read More

Really, Panda didn't do it SEO

10 Jan, 2017

There is No Panda Penalty. Get it?

By Ian Lurie

Site owners frequently tell me “I think we’re under a Panda Penalty.” Google does not have a “Panda penalty.” Understand that and you’ll understand how optimizing for Panda-type ranking factors can improve rankings. By the way, Panda is now part of Google’s core algorithm. It’s one way Google measures the value of content. I’m going… Read More

Internal Linking for SEO - Portent SEO

9 Jan, 2017

Smart Internal Linking for SEO

By Zac Heinrichs

[This post originally appeared in 2011 and was refreshed in 2017 by popular demand.] If you were to map out your website’s internal links, would there be a logical order to it, or would it look like a steaming plate of spaghetti? Be careful before you answer. Strip away all the fancy design, the hours… Read More

Shopify SEO Best Practices Portent SEO

22 Dec, 2016

Shopify SEO in Six Simple Steps

By Zac Heinrichs

First order of business, this is a pretty long post on Shopify SEO best practices. Here’s what you’re gonna get. Contents Shopify SEO Basics Introduction Shopify URLs Shopify Title Tags Meta Description Image Alt Navigation 301 Redirects Wrap up Shopify SEO Basics Warning: This is not a full-bore Shopify tutorial, this is a deep walkthrough… Read More

Content Strategy

13 Dec, 2016

Lean Content, the ebook, and I’m Tired

By Ian Lurie

TL;DR: I wrote an ebook called Lean Content: Kick-ass Content Creation for Teams of One. Get it here. Yeah. I wrote two ebooks in two months. Yeah, I’m tired. This one is free, too: Lean Content: Kick-ass Content Creation for Teams of One Yes, I used “lean” in the title. It’s a buzzword. Deal with… Read More

SEO

8 Dec, 2016

Technical SEO Best Practices – New (free) ebook!

By Ian Lurie

TL;DR: I wrote a technical SEO ebook. It’s free. You should get it here. You’re probably all wondering where the hell I’ve been. I haven’t written a blog post in, what, four weeks?! I’ve been working on two projects. The first one is a free ebook: Technical SEO Best Practices. I wrote it as something… Read More

Get the right help with content - Portent Content Strategy

22 Nov, 2016

How Do I Get the Right Help with Content? [Infographic]

By Augustin Kendall

Connected content is a network of content pieces built around one theme or topic. The kernel of this concept is writing an article and promoting it on social, but connected content goes beyond that. Types of content might include infographics, landing pages, articles, blog posts, social posts, ebooks, and so on. The purpose of connected… Read More

Marketers Guide Dark Social - Portent Social Media

15 Nov, 2016

Dark Social – The Marketer’s Guide

By Alex DeLeon

What is “dark social”? You’ve probably heard the term floated around your office in recent months. Maybe you’re deeply entrenched in influencer marketing and your team read about Adidas’ latest social media campaign that saw amazing returns through dark social outreach. More likely, your CMO pulled you aside and asked you to start integrating dark… Read More

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