The Portent Blog

  • Everything or Small Business Only?
How to Use Keyword Ranking Reports - Portent Featured

22 Feb, 2017

How to use keyword ranking reports without them using you: A 3-step guide

By Michael Wiegand

This is a companion blog post for my talk at MozCon Local next Tuesday on Powerful Ranking Reports using Google Data Studio. I won’t go into nuts and bolts here — I’ll save that for those who can make it out to the show. But I will go into the new frontier for ranking data… Read More

What Are Call Extensions and Why Do you Need Them PPC

1 Jul, 2016

AdWords Call Extensions and When to Use Them

By Erica Opsvig

Google AdWords call extensions are ad extensions that let you display your business phone number directly in the search results. On smartphones, a clickable ‘Call’ button is displayed with the ad, making it particularly engaging for people on the go. Call extensions should be utilized for any businesses that place value on receiving phone calls.… Read More

PPC

30 Jun, 2016

AdWords Changes in 2016: What You Should Care About

By Ryan Moothart

Last month, Google announced some changes coming to AdWords this year, which gives advertisers some additional tools to work with. Unlike some major changes in the past (e.g. enhanced campaigns), you have very little reason to panic over these announcements. Are these changes revolutionary or paradigm shifting? No. Will they have an impact on performance?… Read More

Get the Best of Portent’s Marketing Blog

Join thousands of fellow marketers!
Get Portent’s latest how-to, strategy, and training articles by email

What are location extensions Hero PPC

24 Jun, 2016

What are AdWords Location Extensions?

By Erica Opsvig

Google AdWords location extensions are ad extensions that allow advertisers to show their physical business address and phone number with their standard Search Network text ads. These extensions are eligible to show on all devices but when they show on a mobile phone, they include a clickable link so customers can easily get directions to… Read More

High ROI, Low Revenue Internet Marketing

21 Jun, 2016

High ROI is Costing You Money

By Ian Lurie

In marketing, high return on investment isn’t always a good thing. You can increase ROI by narrowing your audience: Focus on people you know will convert. Spend less and less per conversion. Voila. That’s expensive, flawed reasoning. It restricts access to your marketing world: Let’s do the math: 1,000 customers $100 revenue/customer $10 cost/sale $100,000… Read More

5-ways-to-use-keyword-planner PPC

17 Jun, 2016

5 Effective Ways to Use the Google AdWords Keyword Planner

By Erica Opsvig

The Google AdWords Keyword Planner is a free tool provided as an aid to help build out your Search Network keyword lists. Here are five ways you can use the Google AdWords Keyword Planner and have a healthy account: 1. Get keyword ideas Are you struggling to build a keyword list that is relevant to… Read More

PPC in a silo PPC

17 Jun, 2016

The Dangers of Putting PPC in a Silo

By Timothy Johnson

One of the seemingly wonderful things about PPC is that in many cases it can be an almost stand-alone channel. Ready to go at a moment’s notice, self-contained between ad and landing page, with immediate feedback and optimization through built-in analytics. That said, putting PPC in a silo is tempting, but dangerous. As someone who… Read More

PPC

10 Jun, 2016

AdWords Location Setting Tips For Your Small Business

By Paul Mosiychuk

Location, location, location Location settings are often overlooked after the initial campaign setup. It’s easy to set up targeting, but we forget about leveraging these settings to work for us. There are many different ways to utilize location targeting features, but in this article, I will discuss location setting tips for the two most common… Read More

JSON-LD Implementation Guide - Structured Data Markup - Portent SEO

8 Jun, 2016

A JSON-LD Implementation Guide

By Jared Amyakar

SearchFest 2016 (aka the last “SearchFest”) had a load of great talks, but only a few were as immediately relevant to my work as the deep dive discussion of structured and unstructured data from AJ Kohn and Mike Arnesen. They lent great insight to my approach to these two different types of information, and deepened… Read More

The wrong there their Copywriting

3 Jun, 2016

How to: Edit and Proofread

By Ian Lurie

Editing and proofreading are a pain in the tuchus. I want to get someone else to read my work. But face it: Most of the time I’ve waited until the last minute. Everyone around me is busy. I have one hour to get this report/blog post/whatever out the door. Here’s my real-world editing routine, taught… Read More

5 Ways to Improve Quality Score Hero - Climbing Mountain PPC

3 Jun, 2016

Improve Quality Score in 5 Easy Steps

By Erica Opsvig

Quality Score is a metric used by major PPC platforms like Google AdWords, Bing Ads and others that helps determine the eligibility of an advertisement being shown in the search results, its ad position, and the cost the advertiser will be charged for that ad position. The higher the Quality Score (QS), the less an advertiser… Read More

Copywriting

2 Jun, 2016

Teach me something

By Ian Lurie

This post is more than my usual rant. It’s going to make people squirm. Hell, it made me squirm, because we’re all guilty of my topic: Marketing content has become meaningless word puke. My dark epiphany I did some research today. I wanted to learn a new thing about marketing. So, I looked at ten… Read More

What are UTM codes map Analytics

27 May, 2016

What are UTM Codes? …and Why You Should Use Them

By Timothy Johnson

UTM stands for Urchin Tracking Module. The name is a holdover from back in the day before Google Analytics (GA) was around. Urchin was a web analytics program acquired by Google back in 2005, which marked the beginning of GA. UTM codes are simple snippets of code appended to the end of URLs that communicate… Read More

30 Useful Tips for Content Content Strategy

26 May, 2016

30 Content Tips – Slide deck and links

By Ian Lurie

Here’s the deck from my presentation, 30 Little Things To Make Your Content Better: And here’s the video: Links Grammarly: A great proofreading app Hemingway App: Computer-driven editing for more concise content Go learn HTML here Very rough pages showing my HTML examples. View source to see how I did it. Amazing stock photography that… Read More

Surfacing Sentiment for Digital Marketing - Facebook Dislike & Emoji - Portent Social Media

26 May, 2016

Mixed Emotions – Facebook grapples with the art of surfacing sentiment

By Colin Parker

Amazon and Google are duking it out for your voice-controlled living room for some very specific, obvious reasons. I’m going to go out on a limb on one: whoever does the best job of quantifiably surfacing sentiment from users across digital mediums will win. And by “win,” I mean like everything. The new car, the… Read More

What is quality score hero image PPC

24 May, 2016

What is Quality Score?

By Erica Opsvig

Quality score is a metric in Google AdWords, Bing Ads and other platforms that combines historical performance and relevance of your ads, keywords, and landing pages to a user’s search query. Quality Score (QS) can also be a helpful warning signal when there are particular ad groups or campaigns in a PPC account that need to… Read More

1 3 4 5 6 7 151