Random Blog Posts

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Service is one of the foundational values that Portent uses to guide our work and our mission. Our “Why” if you’re a Simon Sinek fan. More specifically, at Portent service means creating trust and value for our clients, our industry, and our community. Every day, we work to provide best-in-class digital marketing services and consulting… Read More

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Blink. Rub your eyes. You didn't read wrong. You didn't stare at yesterday's eclipse through defective glasses. It's true. Portent's in the process of being acquired. Like an avowed bachelor, I swore I Would Never Sell. Then along came the perfect partner. Welcome to Clearlink Our soon-to-be parent company is called Clearlink. They’re a performance… Read More

Random

I got way over-caffeinated today and started scribbling down haiku about digital marketing. Then I asked my team if they had ideas. The results were, um, fascinating. Here’s what happens when 30 marketers try to write poetry: Employment Poetry Degree Find a real job? No way. Start marketing gig You demand volume “Shower the web… Read More

Random

In my time at Portent I’ve had the opportunity to work with and learn from some of the best and brightest in our industry, and most recently as a first-time parent. For this blog post I’ve decided to draw some lessons I’ve learned that are key to building a solid digital marketing strategy. The goal… Read More

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Moving. I tried to come up with an analogy for something that incites misery, throws out your back and reduces you to a gibbering lunatic while forcing you to blog using your phone as a mobile hotspot. But, after much suffering, Portent has moved two blocks south of our old location. Our new address is:… Read More

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I love marketing jargon as much as the next guy. It’s great fun when I’m at a family event. My family used to think I went into marketing because I couldn’t find anything else to do. But when I say “psychographics” my parents know all that college was worth it. If you’re plunking down tons… Read More

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I’ll be at Pubcon next week, speaking my brains out. Here are my sessions: Speed Baby Speed Tuesday, October 11 11:25am-12:30pm I’d say more but this page loaded too fast. All about making your site faster. Not just Google Page Speed. I’m on a panel with Fili Wiese and Jenny Halasz, with Barry Adams moderating.… Read More

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Like any nerd worth a damn, I like to plan for the zombie apocalypse. I know whose house I’ll go to (he has guns and edged weapons). I know what vehicles I’ll take (bicycles, duh). I know my weapon of choice (a shovel – perfect for the spearing brain smash). But I have a new… Read More

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I’m jumping on the bandwagon. I’m surfing the trend. I’m grubbing for 15 seconds of fame by reporting the biggest news of the last 24 hours: Twitter is replacing stars with hearts But I’m different. I’m… special. My spies have the inside story. And they brought back 11 possible reasons for this bold change of… Read More

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I periodically fire potential clients. It’s hard to walk away from the revenue. But clients hire Portent for our advice. It’s also hard work with clients who ignore that advice. And that kind of relationship typically starts with more than one of these statements: “I just want to crank out blog posts.” Basically, they’re hoping… Read More

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This is what I said at Portent’s 20th-anniversary party. It’s also a kind of open letter to my team. For posterity, I’m posting it here. If you really want to know what we’re all about, this is a really good place to start: 20 years ago when I started Portent, as my accountant filled out… Read More

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Today Portent is 20 years old. I forgot until another Portent-ite reminded me. Which is painfully typical. Like a lot of CEOs, I tend to focus on the bad areas for improvement and mistakes instead of the milestones. We’re having our big party next week, but for today I’m going to: 1. Break protocol and… Read More

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I’m a life optimization addict. So I work really hard to be more efficient at my computer. I focus on four activities: Writing Selecting text, switching apps/tabs Starting applications, opening folders Menu navigation It may be a teeny-weeny bit utterly compulsive, but last month I measured the total time saved based on average time per… Read More

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I’m trying to become a more positive guy. So instead of a post like ‘10 things that make me weep for the species,’ or ‘10 reasons I want to swallow an HDMI adapter,’ I’m going with things I’d like to hear. Woo hoo! It’s Positive Monday! Note: These are my bad habits, too. I write… Read More

Internet Marketing

I’ve worked at Portent for 14 years now and this is my first blog post. You might ask yourself, “why now?” “Why does he start with this subject?” The answer is that nothing in the past 14-plus years has been more exciting, more inspiring, and maybe even more important than the recent technological advancements that have allowed us… Read More