Our philosophy and approach to how the bits and pieces of digital marketing fit together. Click around to learn more. Read the blog post here.
What: Pay-to-play media where you spend dollars to gain visibility.
How: Buy impressions, clicks, or views through advertising platforms.
Examples: Pay-per-click, Display, social promotion.
What: Exposure and attention that you can't buy, but that can be gained over time.
How: Providing useful content to answer the needs of online users.
Examples: Blog posts, infographics, videos, training guides.
What: The stuff you fully control and own.
How: Claim it, build it, create it.
Examples: Your website, your Facebook page, videos.