CASE STUDY

Major Website Refresh Delivers Killer UX

For Kalon Surf, a luxury resort in Costa Rica, experience is everything. They looked to Portent to build a website that would showcase the resort’s natural beauty, unrivaled guest experience, and pristine aesthetic, and ultimately increase conversions.

SERVICES PROVIDED

Content Strategy
Design
Development
PPC
SEO

INDUSTRY

Travel

THE CHALLENGE

The previous iteration of Kalon Surf’s website had significant room to improve in both design and functionality, and the user experience was detracting from brand image as well as conversions. They needed a digital presence that effectively told their story, provided a simplified yet compelling user experience, translated their brand identity, and allowed their team to easily update content.

THE STRATEGY

Our team worked with Kalon to produce an updated brand identity built from the bottom up, which incorporated video and rich photography into their new design. We added layers of cutting-edge technology that would enable their team to manage content easily while also providing a blazing-fast experience for their customers. Portent’s visual design work for Kalon included:

  • New brand guidelines
  • Immersive, imagery-first design through rich media
  • Double-stranded modular scale for visual harmony

Kalon prides itself on providing a flawless experience for customers. We wanted their new website to mimic that same attention to detail and optimized experience by using the most state-of-the-art technology, including:

  • Progressive web app functionality
  • HTTP2 / HTTP for increased site speed
  • Lazy loading and code-based effects
  • Component-driven back end for easy updates
THE RESULTS

This major refresh of the Kalon Surf site simplified the user experience while showcasing brand essence and guest experience, ultimately leading to increased conversions. Through a thorough conceptual design process, updated brand identity guidelines, and cutting-edge technology, our team ensured that the brand’s new site would be everything Kalon.

W3 Gold Award for Hotel and Lodging from Portent a Seattle-based digital marketing agency

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