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5 Ways to Improve Quality Score Hero - Climbing Mountain PPC

3 Jun, 2016

Improve Quality Score in 5 Easy Steps

By Erica Opsvig

Quality Score is a metric used by major PPC platforms like Google AdWords, Bing Ads and others that helps determine the eligibility of an advertisement being shown in the search results, its ad position, and the cost the advertiser will be charged for that ad position. The higher the Quality Score (QS), the less an advertiser… Read More

What is quality score hero image PPC

24 May, 2016

What is Quality Score?

By Erica Opsvig

Quality score is a metric in Google AdWords, Bing Ads and other platforms that combines historical performance and relevance of your ads, keywords, and landing pages to a user’s search query. Quality Score (QS) can also be a helpful warning signal when there are particular ad groups or campaigns in a PPC account that need to… Read More

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Block-Letter-Hero PPC

20 May, 2016

6 Ways to Organize Your PPC Account to Improve Performance

By Erica Opsvig

Even after mastering the basics, a lot of people new to AdWords struggle to find the “perfect” way to organize and structure their account. It’d be great if there were a standard cookie cutter guide to follow, but the truth is, there is no such thing. How your account should be structured depends on your… Read More

PPC

13 May, 2016

Building Successful PPC: Tracking Success

By Chad Kearns

Now that we have built the account structure, populated the ad groups with keywords, written compelling ad copy, and added in ad extensions, it’s time to go live!… Hold Your Horses. Are you set up to track performance? Having the ability to track the success of paid search campaigns is vital to the success of… Read More

Implementing-Ad-Extensions-Hero PPC

12 May, 2016

Building Successful PPC: Implementing Ad Extensions

By Timothy Johnson

AdWords offers several types of ad extensions that can be used to provide useful information to customers. This includes phone numbers, directions, additional products/services, and more. Ad Extensions are simple to set up and do not cost anything extra. Expect a click-through rate boost when using these too. The differentiation of having them helps your… Read More

PPC

11 May, 2016

Building Successful PPC: Writing Engaging Ads

By Timothy Johnson

Writing engaging ads for your target audience is instrumental for AdWords success. In order for ads to be engaging they need to be relevant, informative, and in line with what the user is searching for. Having ads with irrelevant ad copy is a great way to spend money on wasteful clicks, and having ads that… Read More

Building-Keyword-Lists-16-9 PPC

10 May, 2016

Building Successful PPC: Researching Keywords

By Timothy Johnson

After creating your PPC account structure and establishing standard campaign settings, it’s time to start researching and adding keywords in your ad groups. Having a descriptive keyword list that characterizes your product or offering precisely will help put your ads in front of a relevant audience searching to find the solution you can fulfill for… Read More

Understanding-Campaign-Settings-16 PPC

9 May, 2016

Building Successful PPC: Understanding Campaign Settings

By Chad Kearns

This post is the second in a six-part series written by Portent’s small business team outlining the fundamentals in building your first PPC account through Google AdWords. Follow along in our six-part series as we will be laying down the knowledge detailing best practices for setting yourself up for PPC success. Once your account structure… Read More

Structuring-the-Account-Hero PPC

8 May, 2016

Building Successful PPC: Structuring your Google AdWords Account

By Chad Kearns

This post is the first in a six-part series written by Portent’s small business team outlining the fundamentals of building your first PPC account through Google AdWords. Follow along in our six-part series as we will be laying down the knowledge detailing best practices for setting yourself up for PPC success. Structuring your Google AdWords… Read More

PPC

6 May, 2016

3 PPC Musts for the Small Fashion Retailer

By Erica Opsvig

In the strange corner of the world that is Search Engine Marketing, fashion retail is an amazingly competitive, often frustrating vertical. Nevermind the stress of trying to sell a hugely visual product using text ads, but especially for smaller fashion businesses, it’s incredibly difficult to stand out amongst the clutter and compete with retail giants… Read More

5 PPC Tips Hero PPC

4 May, 2016

5 Critical Tips for PPC Success for Small Businesses on a Budget

By Chad Kearns

Small business owners are typically on a tight budget with every dollar accounted for. It is imperative that advertisers stretch their PPC budget to get the highest return on their investment. Let’s review our five top PPC tips for campaign success on a limited budget: 1. Separate networks by campaign When advertisers set up their… Read More

What-are-Sitelinks-Hero PPC

29 Apr, 2016

What Are Google AdWords Sitelinks?

By Erica Opsvig

Sitelink extensions are one of the most commonly used ad extensions available in Google AdWords. They provide advertisers the ability to promote additional links to their website within a signular PPC ad. These additional links, which are typically displayed when enabled for ads holding the first or second ad position in Google’s search engine results… Read More

PPC

28 Apr, 2016

Executing a Successful Local PPC Strategy

By Ryan Moothart

Local PPC is a topic seldom discussed in the digital marketing sphere, and that’s a problem. There are many businesses which depend on potential customers among the local population to physically enter a specific location and spend money; restaurants and service shops are two of the most prominent examples. For many of these businesses investing… Read More

How to Setup Remarketing Featured PPC

26 Apr, 2016

How to Setup a Google AdWords Remarketing Campaign

By Chad Kearns

Remarketing campaigns through Google AdWords offer advertisers an additional tactic to drive potentially high value visitors back to their website in an effort to grow overall conversion figures. Remarketing campaigns allow businesses to stay connected with their target audience after they leave their website by showing ads to them on other websites across the web.… Read More

Stretching Money PPC

20 Apr, 2016

11 Tips for Low Budget PPC Advertisers

By Timothy Johnson

Return on investment is everything for small and medium sized businesses looking to buy pay-per-click advertising on a budget. With many different features and settings to navigate through, running a successful PPC campaign is easier said than done. Factor in a typically smaller-than-your-competition budget and competing successfully can be daunting. Small business owners and marketers… Read More