PPC Blog Posts

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Understanding-Campaign-Settings-16 PPC

9 May, 2016

Building Successful PPC: Understanding Campaign Settings

By Chad Kearns

This post is the second in a six-part series written by Portent’s small business team outlining the fundamentals in building your first PPC account through Google AdWords. Follow along in our six-part series as we will be laying down the knowledge detailing best practices for setting yourself up for PPC success. Once your account structure… Read More

Structuring-the-Account-Hero PPC

8 May, 2016

Building Successful PPC: Structuring your Google AdWords Account

By Chad Kearns

This post is the first in a six-part series written by Portent’s small business team outlining the fundamentals of building your first PPC account through Google AdWords. Follow along in our six-part series as we will be laying down the knowledge detailing best practices for setting yourself up for PPC success. Structuring your Google AdWords… Read More

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PPC

6 May, 2016

3 PPC Musts for the Small Fashion Retailer

By Erica Opsvig

In the strange corner of the world that is Search Engine Marketing, fashion retail is an amazingly competitive, often frustrating vertical. Nevermind the stress of trying to sell a hugely visual product using text ads, but especially for smaller fashion businesses, it’s incredibly difficult to stand out amongst the clutter and compete with retail giants… Read More

5 PPC Tips Hero PPC

4 May, 2016

5 Critical Tips for PPC Success for Small Businesses on a Budget

By Chad Kearns

Small business owners are typically on a tight budget with every dollar accounted for. It is imperative that advertisers stretch their PPC budget to get the highest return on their investment. Let’s review our five top PPC tips for campaign success on a limited budget: 1. Separate networks by campaign When advertisers set up their… Read More

What-are-Sitelinks-Hero PPC

29 Apr, 2016

What Are Google AdWords Sitelinks?

By Erica Opsvig

Sitelink extensions are one of the most commonly used ad extensions available in Google AdWords. They provide advertisers the ability to promote additional links to their website within a signular PPC ad. These additional links, which are typically displayed when enabled for ads holding the first or second ad position in Google’s search engine results… Read More

PPC

28 Apr, 2016

Executing a Successful Local PPC Strategy

By Ryan Moothart

Local PPC is a topic seldom discussed in the digital marketing sphere, and that’s a problem. There are many businesses which depend on potential customers among the local population to physically enter a specific location and spend money; restaurants and service shops are two of the most prominent examples. For many of these businesses investing… Read More

How to Setup Remarketing Featured PPC

26 Apr, 2016

How to Setup a Google AdWords Remarketing Campaign

By Chad Kearns

Remarketing campaigns through Google AdWords offer advertisers an additional tactic to drive potentially high value visitors back to their website in an effort to grow overall conversion figures. Remarketing campaigns allow businesses to stay connected with their target audience after they leave their website by showing ads to them on other websites across the web.… Read More

Stretching Money PPC

20 Apr, 2016

11 Tips for Low Budget PPC Advertisers

By Timothy Johnson

Return on investment is everything for small and medium sized businesses looking to buy pay-per-click advertising on a budget. With many different features and settings to navigate through, running a successful PPC campaign is easier said than done. Factor in a typically smaller-than-your-competition budget and competing successfully can be daunting. Small business owners and marketers… Read More

Child working on laptop PPC

15 Apr, 2016

6 Keys to Great PPC Ad Copy

By Chad Kearns

Through pay-per-click marketing, businesses have the opportunity to create highly targeted advertising campaigns in an effort to reach their most valuable customers online. For many businesses that cannot compete in the organic rankings for their most important keywords, paid advertising provides an outlet to get in front of the right customers at the very top… Read More

7 Easy Ways to Stop Wasting Money in Google AdWords Cash PPC

10 Mar, 2016

7 Easy Ways to Stop Wasting Money in Google AdWords

By Chad Kearns

Unfortunately, many digital marketers have experienced it first hand or know of someone who has. One way or another, we all know a story of advertisers losing money through pay-per-click marketing campaigns via Google AdWords. Losing money on Google AdWords is much easier than you might think. With all of the intricate campaign-level settings, setup… Read More

PPC

29 Feb, 2016

What Google’s Elimination of Side-Rail Ads Means for Your PPC Program

By Ryan Moothart

Google recently announced it is eliminating text ad impressions on the right-hand side of its results pages. Previously, upwards of 10 or 11 total ads were eligible to show on the first results page with a majority showing up on the right-hand side. Going forward, there will now be a maximum of 7 total ads… Read More

PPC-For-The-Time-Constrained---Portent PPC

27 Jan, 2016

PPC Management When Time and Sanity Are Scarce

By Mike Fitterer

I was recently blessed with the birth of my 2nd child. We’re almost 7 weeks in and both mother and child are doing well. And to celebrate this beautiful, life-altering change I’ve pledged to sleep much less and have very little free time for the next few years. Whoo-hoo!!! Since there are sadly still only 24… Read More

Calculating-PPC-Budget-Portent PPC

10 Dec, 2015

How to set a PPC budget

By Chad Kearns

“What should my PPC budget be?” How to set a PPC budget is one of those questions I get asked on an extremely regular basis as we start working with new businesses. So much so that I thought it’d be a good time to put the “quick” answer out for general consumption. Depending on how advanced… Read More

Our Playbook Internet Marketing

9 Sep, 2015

Should I Use SEM to Promote My Content?

By Timothy Johnson

A lot of time, effort and resources go into creating high quality content for your business. Regardless of format – infographic, blog post, video or something else – you need to create, produce and publish every piece. You’re expending resources: Time, money or both. After making that hefty initial investment you need to get it… Read More

Don't Overspend for your PPC PPC

20 Aug, 2015

Maximize Profitability on Your Branded PPC

By Ryan Moothart

Alternate Title: How I doubled Return on Ad Spend in branded PPC PPC 101 – Branded Search The first rule of PPC is to make sure you bid on your branded search terms.  Actually, scratch that – the first rule of PPC is that all must bow down to Earth’s future overlords, Google.  Or was… Read More