PPC Blog Posts

  • Everything or Small Business Only?
Shopping Cart with Boxes PPC

3 Oct, 2013

Proof Even Small Businesses Should Be Utilizing Product Listing Ads

By Chad Kearns

After switching from free listings to commercial in October 2012, a lot has been made of Google’s transformation around Google Shopping. Almost a year later, while maybe no concrete winners (besides Google’s bottom line) can be drawn in the sand, we have seen significant opportunities for small businesses within Google’s increasing focus in its shopping… Read More

Graphic of talking mouths PPC

29 Jul, 2013

Tell a Story – Making Reports Worth Everyone’s Time

By Ryan Moothart

Weekly and monthly reporting is one of the most important things I do as a PPC strategist.  Clients invest a lot of money into paid search and need to be able to keep track of progress.   More importantly though, clients need to understand the strategy and the reasoning behind what’s going on.  That’s where I… Read More

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Toy Dinosaurs PPC

24 Jul, 2013

So You Want to Do PPC When You Grow Up

By Portent Staff

When I was 8 years old I wanted to be a paleontologist. So…very…badly. I even had a jean jacket with dinosaurs painted on it with jewels and sequins. (Hey, it was the ’80s.) Then I discovered the amount of biology and sciences (mostly the dissecting and looking at the insides of living animals) that turned… Read More

Pay Per Click (PPC) PPC

16 Jul, 2013

Another, Better Way to Tackle (not provided)

By Michael Wiegand

I know it’s a horribly dead horse-beaten topic now, but (not provided) is a bigger problem than ever for search engine marketers. If we obsess over it, we lose sight of more important parts of a campaign. If we don’t address it, the client thinks organic traffic on their bread and butter keywords is plummeting.… Read More

Flow chart of correlations PPC

19 Jun, 2013

Correlate, Damn it!

By Ryan Moothart

Identifying the Issue with Your PPC Account Have you ever caught yourself staring at data from AdWords, trying to find an explanation to why your conversions dropped x% month over month and y% year over year, and not even knowing where to start searching for an explanation? So many variables come into play on a… Read More

Man with marker drawing trending up line PPC

14 Jun, 2013

Building Successful Low Budget PPC: Tracking your Success

By Chad Kearns

In charge of building your first PPC account? Don’t have a lot of time or money to spend within AdWords? Well you came to the right place. This is the last post of the six-part blog series in which Portent PPC Strategists Chad Kearns and Tim Johnson lay down the knowledge on best practices for achieving PPC success. Follow… Read More

Third party sitelink like on Facebook PPC

12 Jun, 2013

Google AdWords – Third Party Sitelinks

By Portent Staff

One of the most exciting (and frustrating) parts of PPC marketing is that it’s a constantly changing landscape. A big part of anyone’s job when working in PPC is to keep up on the latest changes to the systems you’re using. The only problem is that Google releases roughly five billion changes to AdWords every… Read More

Extra Extra Newspaper PPC

7 Jun, 2013

Building Successful Low Budget PPC: Ad Extensions

By Timothy Johnson

In charge of building your first PPC account? Don’t have a lot of time or money to spend within AdWords? Well you came to the right place. We’re in week five of our six-part blog series in which Portent PPC Strategists Chad Kearns and Tim Johnson lay down the knowledge on best practices for achieving PPC success. Follow along… Read More

Old PLA Dashboard PPC

4 Jun, 2013

New Product Listing Ads Dashboard

By Michael Wiegand

Last October before the big Product Listing Ads (PLA) transition, in my panicked wisdom, I crafted a PLA Dashboard. It wasn’t pretty, and there wasn’t much to it, but it did help me keep a better eye on my PLA campaigns and improve them short-term. The dashboard looked like this: Since then, Google Analytics has introduced a… Read More

Stock photo of apples in line PPC

31 May, 2013

Building Successful Low Budget PPC: Crafting Engaging Ads

By Timothy Johnson

In charge of building your first PPC account? Don’t have a lot of time or money to spend within AdWords? Well you came to the right place. We’re in week four of our six-part blog series in which Portent PPC Strategists Chad Kearns and Tim Johnson lay down the knowledge on best practices for achieving PPC success. Follow along… Read More

Man looking through telescope PPC

24 May, 2013

Building Successful Low Budget PPC: Keywords

By Timothy Johnson

In charge of building your first PPC account? Don’t have a lot of time or money to spend within AdWords? Well you came to the right place. We’re in week three of our six-part blog series in which Portent PPC Strategists Chad Kearns and Tim Johnson  lay down the knowledge on best practices for achieving PPC success. Follow… Read More

Portent Placeholder PPC

23 May, 2013

Meet the PPC Team (Star Trek: TNG Style)

By Ryan Moothart

Here at Portent, we have many Internet marketing teams: SEO, content, and design, just to name a few. But the best team, objectively speaking*, is the PPC team. *This is completely subjective as I am a member of the PPC team.  That does not mean what I say is not the truth. We are a… Read More

Hand checking boxes PPC

17 May, 2013

Building Successful Low Budget PPC: Understand your Campaign Settings

By Chad Kearns

In charge of building your first PPC account? Don’t have a lot of time or money to spend within AdWords? Well you came to the right place. Over the course of the next six weeks, Portent PPC Strategists Chad Kearns and Tim Johnson will be laying down the knowledge in a six-part blog series detailing… Read More

Man Working on a Building Structure PPC

10 May, 2013

Building Successful Low Budget PPC: Account Structure

By Chad Kearns

In charge of building your first PPC account? Don’t have a lot of time or money to spend within AdWords? Well you came to the right place. Over the course of the next six weeks, Portent PPC Strategists Chad Kearns and Tim Johnson will be laying down the knowledge in a six-part blog series detailing… Read More

Portent Placeholder PPC

19 Apr, 2013

Why Re-Organizing Your AdWords Account Can Fail in the Beginning

By Ryan Moothart

If you have ever re-organized an inherited AdWords account to get in line with best practices by moving keywords into new campaigns and creating new ad copy, you may have noticed how you don’t immediately get the results you were expecting. In fact, you may have concluded that all of the work just made your… Read More