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Zac Heinrichs

Zac Heinrichs

Zac has been working in search engine marketing since 2008, building out holistic search strategies for a wide variety of clients and industries. His experience in SEO, PPC, and Social Media, along with his attention to detail and extensive experience in customer service, have proven to be significant assets for helping clients improve their search presence in a constantly evolving industry. As SEO Team Lead, he handles the overall workflow and coordination of the SEO team and strives to deliver superior work and value to his clients and the industry as a whole.

Articles by Zac Heinrichs

Zac Heinrichs //  13 Mar, 2018

Google’s Latest Algorithm Update + A Layman’s Guide to Search Engines

The Google algorithm has changed! I repeat, the Google algo has changed! Quick, grab your laptop, an emergency thermal blanket, and lock yourself in that bunker with a six-month supply of soylent! Wait… that’s not a surprise at all… Google has said time and time again that there are changes made daily. This time around,… Read More

Surprise - It's the New Character Length for Google SERP Snippets & Meta Descriptions

Zac Heinrichs //  16 Jan, 2018

The New Character Length for Google SERP Snippets & Meta Descriptions

Just in case you hadn’t heard yet, On December 1, 2017, Google (read: Danny Sullivan) officially confirmed that the maximum length of a snippet in their search results has increased to about 320 characters. How long should my Meta Description be? Google is now saying that the maximum length for a snippet in search results… Read More

Zac Heinrichs //  11 Jul, 2017

Complete Guide to 4xx HTTP Status Codes by an SEO Dad

(A post only an SEO or Dev could love) Not too long ago, the Portent SEO team was sitting around in a meeting when we came across a 4xx level HTTP status error and couldn’t remember the meaning. Might have been a 410 or a 418… Anyway, when you have a flock of SEOs in… Read More

Difference Between Rich Snippets and Featured Snippets

Zac Heinrichs //  21 Mar, 2017

What’s the Difference Between a Rich Snippet and a Featured Snippet?

Rich snippets, rich cards, knowledge graphs and panels, schema.org, JSON-LD, featured snippets, featured features, Richie Rich, KEVIN BACON! Wait, that was more than six degrees… There’s a lot of terminology out there about the different ways search engines, Google in particular, display their search results. Two of the most oft confused are the snippets, both… Read More

Internal Linking for SEO - Portent

Zac Heinrichs //  9 Jan, 2017

Smart Internal Linking for SEO

[This post originally appeared in 2011 and was refreshed in 2017 by popular demand.] If you were to map out your website’s internal links, would there be a logical order to it, or would it look like a steaming plate of spaghetti? Be careful before you answer. Strip away all the fancy design, the hours… Read More

Shopify SEO Best Practices Portent

Zac Heinrichs //  22 Dec, 2016

Shopify SEO in Six Simple Steps

First order of business, this is a pretty long post on Shopify SEO best practices. Here’s what you’re gonna get. Contents Shopify SEO Basics Introduction Shopify URLs Shopify Title Tags Meta Description Image Alt Navigation 301 Redirects Wrap up Shopify SEO Basics Warning: This is not a full-bore Shopify tutorial, this is a deep walkthrough… Read More

How to Write an SEO Recommendation That Makes Sense

Zac Heinrichs //  2 Aug, 2016

How to Write a Decent SEO Recommendation

Pssssst! Hey, you! Want to know the best way to drive a client crazy? Talk. A lot. But tell them nothing. The SEO industry has a lot of people who are really, really good at that. We’ve seen some true artists; men and women who can speak or write thousands of words without uttering a… Read More

The Temple of Yoda at the base of the Portent P

Zac Heinrichs //  3 Dec, 2015

The Rank Awakens: Living the Brand with Universal Life Church

Or, “How I Became a Certified Jedi Knight” Yay! Star Wars! I can’t wait for The Force Awakens! It comes out in a couple weeks and I have totally bought into the hype. I know I’m not alone, even after a certain late-nineties, floppy-eared, backward knee-walking, CGI disappointment, who shall remain nameless. Now here’s the… Read More