The Portent Blog

gwt error histogram Analytics

12 Jun, 2013

Google Webmaster Tools Query Data is Worthless

By Ian Lurie

The short version, if you want to skip me ranting like a lunatic: Google Webmaster Tools query data is, as far as I can tell, completely, 100% useless. It’s not a good ‘relative comparison.’ It’s so wrong that it might actually be a bad idea to use it at all. Now, here’s the whole, tragic… Read More

datanoonunderstands Analytics

18 Apr, 2013

Be Understood: Data Visualization Slides from EMetrics Summit SF

By Ian Lurie

I’ve talked about data visualization a few times now. Every time, I change the presentation, adding stuff, tweaking it, etc. This is the latest version. It’s not annotated (sorry) but it’s pretty self-explanatory. Have a look: There’s also a growing link bundle here that has all the stuff I reference. Oh, and hey: If you… Read More

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Google Analytics optimization time Analytics

20 Nov, 2012

3 Hidden Optimization Tips in Google Analytics

By Aviva Jorstad

It’s no accident that Google Analytics is the most widely used analytics platform on the web. According to W3Techs, and cited by TechCrunch, GA has an overwhelming market share among web analytics platforms at 81.9%, and is used by more than 55% of the top 10,000 sites. Beloved for its intuitive format and multi-dimensional reporting abilities,… Read More

Google Analytics visits and revenue report Analytics

25 Oct, 2012

Google Analytics Tips for Small Businesses

By Portent Staff

You’re a small business and you’ve got a decent website—but you’re not sure how it’s doing. What you need is Google Analytics (GA), but you’re not sure what to make of all the reporting options. Don’t worry, we can help. What’s Important in Google Analytics? For a small business, the most complex reports aren’t going… Read More

Google Analytics Shortcuts Analytics

19 Sep, 2012

Google Analytics Shortcuts I’m Saving Immediately

By Michael Wiegand

Unless you’ve been living under a rock for the last few weeks, you’ve probably seen that Google Analytics (GA) announced a new beta called Shortcuts: The idea is you can save new report views you’ve just discovered or old report views that you revisit often. How Do I Make a Shortcut? Couldn’t be simpler, really.… Read More

persuades Analytics

17 Aug, 2012

Data That Persuades: My SES presentation, with notes

By Ian Lurie

I gave a talk titled Data That Persuades at SES San Francisco yesterday. I’d like to say it was a fantastic home run, but I was bleary-eyed and out of it, and I think some of my points didn’t totally get across. So, I just finished an annotated version: All my slides, with notes explaining… Read More


16 Aug, 2012

Google Analytics Remarketing Lists Beta: Quick Start Guide

By Michael Wiegand

Google AdWords (AW) Remarketing has been a brilliant tool from the outset, but let’s not kid ourselves – it’s a bit of a chore to set up. You have to generate yet another tracking code, tag various pages on your site with it and wait for those pixels to gather precious user cookies. Google –… Read More

The Dashboard Analytics

25 Apr, 2012

SEO Analytics, Middle Earth-Style

By Ian Lurie

Who saved Middle Earth? No, not Frodo. His will shredded like wet toilet paper. Gollum took the lava bath, destroyed the ring, and saved everyone from a 36″ Dark Lord. Does he get any credit? Nooooooo. Nine-fingered Frodo is the hero. The ladies all swoon at Legolas and Aragorn. But not poor Gollum. Internet marketers,… Read More

perfect-1 Analytics

5 Apr, 2012

The Perfect Google Analytics Dashboard

By Michael Wiegand

Building dashboards is a big to-do for any marketing professional. The temptation is to cram it full of juicy data and a novel worth of narrative explaining said data. Well, you shouldn’t. Trust me. There is such a thing as the perfect dashboard. And I’ve already built it for you. The Anatomy of the Perfect… Read More

ga-tutorial Analytics

20 Jan, 2012

Google Analytics Tutorial: Install (updated)

By Ian Lurie

I noticed that my original Google Analytics video tutorial is a wee bit out of date. Like, 4 years out of date. So, here’s a new basic install video:


4 Jan, 2012

Google’s (not provided): A potential solution

By Ian Lurie

If you’re in the SEO world, you’ve heard a lot about the ‘not provided’ statistic: Google is now hiding the key phrases logged-in Google users enter to find your site. So, if you go into Google Analytics (or any other analytics software), you’ll see something like this: Instead of a full keyword report, you get… Read More

gwt-ga-4 Analytics

4 Jan, 2012

Making cats into turnips: Using Google Webmaster Tools query data

By Ian Lurie

A long time ago, alchemists tried to turn lead into gold. They were pikers. Compared to digging keyword data out of the Google’s lovely (not provided) statistic, lead into gold woulda been a cinch. But I’m stubborn. So, I’ve pulled a bunch of keyword analytics data from Google Analytics, and the Search Queries report from… Read More

kwassassination Analytics

13 Dec, 2011

All I want for Christmas is my keywords back

By Ian Lurie

I’d promised myself I’d stop ranting about Google’s ongoing analytics assassination. But I checked my data for this blog, today, and I’m missing 19.5% of my keyword data: Google. What. The. Hell. I know, I know: I’m supposed to use Google Webmaster Tools to look at search queries. So, I toddle over there and take… Read More

googlerealtime Analytics

10 Nov, 2011

5 cool uses for Google Real-Time Analytics

By Ian Lurie

Google Analytics now has this cool, real-time stats dashboard. At first, I thought it was just fluff—something to use up my spare 2 minutes/day. But, it’s really handy. I’ve found five good uses for it so far: Test social media posts in real time: Send out a tweet, and then watch the result. Send a… Read More


29 Sep, 2011

Opportunity Analysis using Multi-Channel Funnels

By Michael Wiegand

Multi-Channel Funnels (MCF) can provide a lot of valuable data about the entire multi-touch conversion process. But the most common question I’ve heard from people in this industry is – okay, but what do I do with this? Today I’m going to step through using MCF for opportunity analysis both in Paid Search and Organic… Read More