Analytics Blog Posts

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Portent Placeholder Analytics

21 Jan, 2011

Sorry, but your charts are ugly

By Ian Lurie

I once got fired for improving sales 300%. I showed a client a report. It was awesome and I was dang proud of the results. The report read like this: Sales from organic search last year were $50,000. Sales from organic search this year were $150,000. Sales from PPC last year were $60,000, against a… Read More

Portent Placeholder Analytics

20 Jan, 2011

Lessons in Twitter community building, by Kevin Hillstrom

By Ian Lurie

Kevin Hillstrom is my analytical idol. So, when I bought a copy of his e-book, Twitter Hashtag Analysis a few weeks back, I was mostly looking for hashtag analysis techniques. But I got a huge bonus: This great e-book is a blueprint for Twitter community building. Hillstrom based his e-book on analysis of activity in… Read More

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Portent Placeholder Analytics

17 Nov, 2010

Advanced Segment Tutorial #1 – Keyword Groups

By Michael Wiegand

I’m Michael Wiegand, resident Analytics nerd at Portent. Let’s be honest: With a slew of new Google Analytics features being launched every 6-12 months, it can make your head spin just keeping up, let alone finding a practical application for them. In this monthly series, I’ll tackle making sense of one of the more powerful… Read More

Analytics

12 Nov, 2010

Why Google’s new in-page analytics sorta sucks: A video

By Ian Lurie

I lie at the beginning of this video. I say that there are some things I love about Google Analytics’ new ‘in-page analytics’ feature. Truth is, I hate it. You know I’m a fan of all things Google Analytics, but man, this one stinks up the joint like a rotting pig carcass. Watch the video… Read More

Portent Placeholder Analytics

9 Nov, 2010

Why Toolbar PageRank is Worthless

By Ian Lurie

Soooo, a few readers asked me why I don’t use PageRank as a statistic. I thought about writing a long, angry, ranty post about Toolbar PageRank, bank bailouts and the moron on NPR today who said the USA has reduced its carbon emissions since 2000, etc. etc. but stopped myself. Instead, I’ve got a nice… Read More

Portent Placeholder Analytics

8 Nov, 2010

In web analytics, everything is relative

By Ian Lurie

What’s a good bounce rate for my web site? I get that kind of question a lot. What’s a ‘good’ bounce rate? A ‘good’ time on site? The answer, I’m afraid, is: Better than your current bounce rate. Better than your current time on site. In web analytics, it’s best to focus on your own… Read More

Analytics

4 Nov, 2010

5 SEO metrics I gotta have

By Ian Lurie

I’m on #seochat tonight. I’m super-excited about it, so I’ve been scribbling notes for anticipated questions. The topic, which I’ve actually talked about before, is SEO analytics. For me, there are five crucial SEO metrics. If you don’t have these, hang it up: Key phrase diversity. The number of unique phrases driving traffic to your… Read More

Portent Placeholder Analytics

8 Oct, 2010

New ebook: The Fat Free Guide to Google Analytics

By Ian Lurie

I just finished writing The Fat Free Guide to Google Analytics. You should buy it. Now would be good. It’s chock-full of analytical goodness, including info on: Calculating the value of one visitor to your web site; Setting up goals in Google Analytics; Interpreting analytics data. I worked hard to make this a super-practical, easy-to-apply… Read More

Analytics

30 Jun, 2010

SEO Analytics 101

By Ian Lurie

I’m scrambling to complete the SEO training portion of the Fat Free Guide for release tomorrow. In the mean time, here’s a video that’s going to be attached to the ‘Analytics 101’ lesson: An overview of four basic SEO metrics, what they mean, and how to track them in Google Analytics. Related stuff Sign up… Read More

Analytics

7 May, 2010

Google Analytics Tutorial: Basic Stats (version 2)

By Ian Lurie

This is an updated version of a Google Analytics Tutorial I did waaaay back in 2007 or so. You know, back in the days when the American Dollar could still buy a loaf of bread in Canada. I cover unique visitors, pageviews and engagement stats, as well as referring traffic data. This new version uses… Read More

Portent Placeholder Analytics

28 Apr, 2010

Measuring social media response with bit.ly

By Ian Lurie

Social media leads to dispersed messaging. In as little as an hour, you can end up sending out a few Tweets, hitting Facebook with updates, writing a blog post and submitting to Behance. Plus, as folks pass those links around, they may use their own URL shorteners, removing any tracking codes you’ve added. The bastards.… Read More

Analytics

25 Mar, 2010

How to: Read a web site log file

By Ian Lurie

Sooner or later, if you’re a real internet marketing nerd, you’re going to have to learn to read a web server log file. Sorry, but it’s true. There’s data in there that you simply cannot get anywhere else. Earlier this week, I wrote about using grep to survey web server log files for SEO-related data.… Read More

Portent Placeholder Analytics

24 Mar, 2010

Google Analytics on the fritz

By Ian Lurie

It’s not just you. Google Analytics is timing out, running slowly and generally being a nightmare this morning. There are widespread reports from Europe to the US that Google Analytics’ reporting interface is loading slowly. I haven’t even been able to load a report. Just making sure you know you’re not going crazy. It doesn’t… Read More

Analytics

10 Mar, 2010

How to: Get SEO analytics beyond the stone age

By Ian Lurie

The biggest mistake I see SEO’s make: They focus on keywords first and foremost, ignoring opportunities that exist right in their own analytics data. This is my presentation from SMX West 2010, where I talk about analytics strategies for SEO. It’ll help you get out of the keyword abyss. I added text so that it… Read More

Analytics

3 Mar, 2010

Attribution: Part 2 – Connecting the dots

By Ian Lurie

This post is somewhat advanced – I geek out quite a bit. If you don’t know what a server log file is, read about that, first, then come back. Yesterday I explained why, in internet marketing, attribution is a mind-sucking pain in the ass. Not very satisfying, I know, because all I said was “This… Read More