Analytics Blog Posts

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16 Jan, 2008

Google Analytics Is Having Problems: Auto-Tagging Issues

By Ian Lurie

If you’re using Google Analytics, Google Adwords and ‘auto-tagging’, you may have noticed that your numbers suddenly dropped: It’s not you. We’ve researched this and contacted Google. Here’s what we found out: Apparently, this is only occurring for folks using auto-tagging. If you’re using UTM codes, you’re fine. Google is aware of the problem and… Read More

Analytics

12 Dec, 2007

New Google Analytics Features Rolling Out

By Ian Lurie

Google Analytics is getting ready to roll out some cool new stuff. Looks like they’ve started. I went in to check the stats for my blog, and can now compare two metrics: This kind of comparison is very valuable. With it, you can check to see if, say, pageviews/visit remain stable with visits increase. If… Read More

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Incoming links spike by 250% Analytics

9 Dec, 2007

The Relationship Between Social Media and SEO

By Ian Lurie

SEO and Social Media support each other: Higher rankings mean more visitors and more bloggers writing about you. More bloggers writing about you translates to more links, which in turn improve your rankings. It's easy to say, but hard to prove. The next time your boss/client is asking you why they should spend any time on social media (or SEO), show them this:

Incoming links spike by 250%

Portent Placeholder Analytics

8 Nov, 2007

Analytics Without a CPA Goal: Stump Ian, Question 5 (or 6?)

By Ian Lurie

Zain asks:

“How do you know your Internet Marketing is working, if there is no CPA?”

I use several different metrics:

  1. Pageviews / Visit
  2. Time on site
  3. Non-CPA conversions, like e-mail newsletter signups
  4. Segments defined by complete reads of specific site sections, etc.

Portent Placeholder Analytics

5 Nov, 2007

Google Analytics Site Search: Working with the Data

By Ian Lurie

Yesterday I explained how to set up Google Analytics new site search feature in five steps. For that little bit of work, the site search reports provide lots of great data. Here are some of highlights. After you’ve set up site search, you’ll find a new item under ‘Content’ – ‘Site Search’: That displays the… Read More

Portent Placeholder Analytics

4 Nov, 2007

Install Google Analytics Site Search In 5 Steps

By Ian Lurie

Google Analytics now includes onsite search tracking. You can install it in just five steps.

This tutorial will show you how.

Portent Placeholder Analytics

30 Oct, 2007

PPC Waste Management Without Conversions: Smart Keyword Analytics

By Ian Lurie

Note: I’m doing some final prep work for my SMX presentation tomorrow. Well, actually I’m sitting here in a daze after a good Swedish beer, trying to stay awake until 9 PM local time. But I’m rehearsing, too, and I often get my thoughts straight by writing about it, first. If you have a moment,… Read More

Portent Placeholder Analytics

24 Oct, 2007

Guest Post: Online Democracy Must Die

By Portent Staff

Darwin, Cyberspace, and Oprah’s Book Club Note from Ian: Jade is senior copywriter and creative lead at my company. Like me, she often wonders if we should take people’s internet connections away… If author Francis Bellamy* lived today, the Pledge of Allegiance would probably be changed to read “and flickr and facebook for all.” Indeed,… Read More

Portent Placeholder Analytics

19 Oct, 2007

Google Analytics Certified!!!!

By Ian Lurie

A nice way to end the week. My company is officially a Google Analytics Authorized Consultant. Pretty prestigious company, and there are only 14 of us in North America. Hopefully this will mean more cool tutorials on new features right when they come out.

Portent Placeholder Analytics

16 Oct, 2007

New Google Analytics Announced

By Ian Lurie

Google has announced a new version of Google Analytics. They’ll be rolling out the new features over the next several weeks, and they sound great: Tracking for outgoing clicks without tagging. Until now, you’ve had to hand-tag links away from your site if you wanted to track clicks on those links. Not any more. Rich… Read More

Portent Placeholder Analytics

21 Sep, 2007

7 Internet Marketing Metrics You Must Track (and how)

By Ian Lurie

In internet marketing, that which is measured, improves. But it’s tough to know exactly what to measure, especially as your web site becomes just one part in a much larger campaign. And it’s even tougher to know how to measure. I always say internet marketing isn’t about the tech stuff. That’s true. But the tech… Read More

Portent Placeholder Analytics

18 Sep, 2007

Wiretap Your Website: Measure Phone Calls Generated By Online Ads

By Ian Lurie

You have a phone number on your website, or your landing page. Or maybe in that Adwords ad. But how do you know if it’s the reason you’re getting those calls? More important, how do you prove it the CEO, who continually harasses you about the money you’re ‘wasting’ on internet marketing. Every time he… Read More

Portent Placeholder Analytics

13 Sep, 2007

Internet Marketing Tools Ranked. Conclusion? Search Rocks.

By Ian Lurie

This tool should help you decide the internet marketing medium (organic search, pay per click, e-mail, banners, etc.) on which you should focus first: You can download it in PDF format here. How I Created It I’ve spent the last year collecting data from various client sites. I averaged sales, conversion rates and time-to-conversion across… Read More

Portent Placeholder Analytics

12 Sep, 2007

Pythia Analytics Hits 2000th site

By Ian Lurie

Just a brief brag: The analytics tool I’ve been building a bit at a time, Pythia Analytics, is now tracking just over 2000 sites. Woo hoo! Coming soon: User accounts Google data Google analytics tie-in

Portent Placeholder Analytics

14 Aug, 2007

Measurable Goals: Key Performance Indicators For Your Web Site

By Ian Lurie

There’s a lot more to successful internet marketing than a sale, or a lead. Your ‘key performance indicators’ (KPIs, for short) measure your site’s contribution to success in other channels. And they measure your site’s drip-drip-drip effect as it grows your organization. Sometimes it’s hard to know what ‘success’ is. And you can’t figure out… Read More