Analytics

Portent Webinar Recap: Next-Level Segmentation

By Michael Wiegand / February 27 2014

Here’s a link to the segmentation deck:

Portent Webinar: Next-Level Segmentation from Ian Lurie

And the link bundle mentioned throughout Michael’s presentation today:

http://portent.co/nl-segments

Check back soon for video!

Director of Analytics

Over two decades as a marketer, Michael's experience has run the gamut from design, development, direct mail, multivariate testing, print and search. He now heads Portent's analytics practice, overseeing everything from Google Tag Management, to CRM integration for closed-loop analytics, to solving ponderous digital marketing questions. Outside of work, he enjoys recording music, playing D&D, and supporting Seattle Sounders FC.

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Michael Wiegand