Here’s a link to the segmentation deck:
And the link bundle mentioned throughout Michael’s presentation today:
http://portent.co/nl-segments
Check back soon for video!
Portent Webinar Recap: Next-Level Segmentation
Analytics Architect
In 17 years as a marketer, Michael's experience has run the gamut from design, development, direct mail, multivariate testing, print, and search. He now heads Portent's Analytics practice, overseeing everything from Google Tag Management, to CRM integration for closed-loop analytics, to solving ponderous digital marketing questions. Outside of work, he enjoys recording music, playing JRPGs and supporting Seattle Sounders FC.
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