Here’s a link to the segmentation deck:
And the link bundle mentioned throughout Michael’s presentation today:
http://portent.co/nl-segments
Check back soon for video!
Portent Webinar Recap: Next-Level Segmentation
Director of Analytics
In nearly two decades as a marketer, Michael's experience has run the gamut from design, development, direct mail, multivariate testing, print and search. He now heads Portent's analytics practice, overseeing everything from Google Tag Management, to CRM integration for closed-loop analytics, to solving ponderous digital marketing questions. Outside of work, he enjoys recording music, playing D&D, and supporting Seattle Sounders FC.
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