Blog Posts by Katie McKenna

Portent Alumni

January 17, 2022 Content

How to Build a Brand Voice and Tone Style Guide

April 1, 2021 Marketing Strategy

4 Reasons Why Project Management is Essential for Client Services

June 25, 2019 Content

The Best Research Tools to Write Killer Content

May 2, 2019 Paid Media

Is Podcast Advertising Effective?

December 18, 2018 Paid Media

Amazon Stores: Benefits and Tradeoffs to Building One For Your Brand

March 28, 2018 Content

Create Better Content: 6 Ways to Recruit User Research Participants

December 6, 2017 Content

Talk Data to Me: Google Analytics Tips That Lead to Better Content Strategy

August 8, 2017 Content

How to Create Personas Your Team Will Actually Use

June 1, 2017 Content

Improve Your Research by Improving Your Interview Skills

February 28, 2017 Content

Be a Better Writer: 5 Lessons Learned From Yoga Teacher Training

August 9, 2016

Checklist for Outsourcing Your Social Media Efforts

May 5, 2016 Content

How to Write Sincere Marketing Copy