Copywriting Blog Posts

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Copywriting

9 May, 2016

Pooping Bowling Balls and Other Content Truths

By Ian Lurie

Sleep-deprived delirium plus an attempt to ponder copywriting & content produces lists like this: Coming up with a good title for a post: Sometimes it’s easy. Sometimes it’s like pooping a bowling ball. I have to write a lot of crap to write anything good. If you have neither the time nor the money for… Read More

Copywriting

5 May, 2016

How to Write Sincere Marketing Copy

By Katie McKenna

The fear of scarcity permeates our culture. People believe they don’t have enough. They spend time calculating how much they want. And when they see what others have, all they can think about is what they’re missing. In Buddhism, this concept is called “The Hungry Ghost.” Hungry ghosts are beings with tiny mouths the size… Read More

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Meetup at Portent - How conflict is key to creating great user experience Copywriting

2 Jul, 2015

How Conflict Is Key To Creating Great User Experiences

By Misty Weaver

Mr. Fisher Goes to Washington Steve Fisher, co-organizer Design & Content Conference recently visited Portent’s office in Seattle (Washington) to exchange brilliant ideas, but also to tell us some horror stories. For example: What do zombies have to do with content and design? Clearly, a lot. We Content Strategists are officially outpaced and outnumbered. So… Read More

Copywriting

16 Sep, 2014

Create Valuable Marketing Campaigns: Start with Strategy, Build with Imagination

By Portent Staff

So you have all these great ideas for your business marketing: an app that will take over the world, an e-book that will change the industry as we know it, a banner ad people will actually click on. Ideas and passion are fuel for successful campaigns, but you also need the structure that strategy provides… Read More

Copywriting

15 Aug, 2014

20 Copywriting Disasters: Webinar Slides, Video

By Ian Lurie

Last week I talked about the 20 biggest copywriting disasters I’ve suffered, and how to avoid them. Well, I never actually experienced some of the disasters I talked about — they were so over the top I don’t see how they even happened — but most of them come from painful, personal experience. Here are… Read More

Copywriting

14 Aug, 2014

Blog Strategy: Think Inside the TV

By Portent Staff

I have a confession: I love TV. When I was a dirty-kneed seven-year-old sitting on our brown carpet, I watched the A-Team and MacGyver and Quantum Leap. I loved the consistency of these shows, how I already had an idea what the premise was going into it, and I loved to be surprised by the… Read More

Forms-of-Content-Illustration Copywriting

12 Sep, 2013

Content Actually is All Around (Not Just on Your Blog)

By Portent Team

Yes, blogging is fun. Anyone who enjoys long-form writing can have a field day extolling the virtues of a product or (even better) building authority with significant posts that address the needs of your audience. But if you think your content only lives on your blog, you’re missing something. I can think of seven other… Read More

Katie is friendly Copywriting

8 Aug, 2013

Portent’s Kitten Moodinator: When Content Isn’t Words

By Portent Staff

For a highly visual medium, the Internet has been slow to attract marketers with a graphic bent.  Perhaps due to proliferation of search engine optimization, or web browsers originating as text-based applications, many of us have focused on the word, not the image, video, or application. But words aren’t attracting the attention they used to. … Read More

Open your Mind written on a classic "Open" restaurant sign Copywriting

22 Jul, 2013

7.5 Tips for Becoming a Brainstorming Genius

By Portent Staff

The World Wide Web has robbed the world of mystery.  Its epic reach into the far corners of the collective conscious has placed long odds against unleashing amazing new information – and with every blog post and product description, these odds get longer.  As a result, it is imperative to creatively impart information to differentiate… Read More

Copywriting

24 Jun, 2013

Why You Should Add “Building a Lexicon” to Your Copywriting Toolkit

By Portent Team

A couple of months ago, Kane Jamison asked me to present at Content Harmony’s first ever content meet up. I was excited, but wondered what I had to say that would actually help other copywriters. And then I realized that my MFA in creative writing means I bring a different set of tools to the… Read More

Woman under attack from Zombies Copywriting

11 Jun, 2013

3 Ways to Keep Content Zombies from Eating Your Brains

By Portent Staff

The undead are white hot these days. From the “Walking Dead” to “World War Z,” zombies have hit the mainstream—they’re everywhere. Some talk about a Zombie Apocalypse as if it’s a forgone conclusion. A friend recently told me he’s shopping for a new vehicle, and it needs to be a four-wheel drive SUV so he… Read More

Flow chart of correlations Copywriting

24 Apr, 2013

How to Blog: Humanizing Your Brand

By Portent Team

So you’ve realized the benefits of having a kick-ass blog. Now what are you going to say on that blog? You could go the route of taking all that carefully-prepared corporate branding, and using your blog to put out press releases about things that you want your customers to care about (but really only matter… Read More

Cover of The Inbound Marketing Manifesto Copywriting

19 Mar, 2013

The Inbound Marketing Manifesto

By Portent Staff

Content strategists of the world unite! Have you heard? Content marketing is the future. I hear you saying to yourself, “But you’re an inbound marketer, Rebecca, isn’t that statement just a tad self-serving?” It’s not just me. Look at the spike in interest over the past two years: This is a conversation that’s being had… Read More

Screencap of Content Idea Generator Copywriting

26 Feb, 2013

The Secret Backstory of Portent’s Content Idea Generator

By Portent Team

”There are no new ideas. There are only new ways of making them felt.” – Audre Lorde At SearchFest on Friday, Ian Lurie debuted a fantastic new tool, the Content Idea Generator. I could tell you about how amazing the tool is and how influencers like Jonathon Colman shared it all over social media: How… Read More

Drawn version of Tom Cruise in Top Gun Copywriting

14 Feb, 2013

Why Tom Cruise Should Be Your Content Strategist [Infographic]

By Portent Staff

When he’s not streaking through the Danger Zone on an Impossible Mission, the world’s biggest movie star (yes, still arguably) veers Far and Away from his core competency, occasionally taking a mega-risk with his Eyes Wide Shut. Corniness of that opening sentence aside, Tom Cruise makes for a compelling model of how to run a… Read More

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