Copywriting Blog Posts

  • Everything or Small Business Only?
Copywriting

7 Sep, 2016

Why I Use Markdown, & You Should Too

By Ian Lurie

This is a continuation of my rant about lean content and time management. You might want to read those, too. I once had to convert a Word document to a web page. Once. After spending hours deleting mso-style blocks and cleaning up thousands of lines of crap, I swore (and swore, and swore) that I’d… Read More

Copywriting

4 Aug, 2016

Making amazing content: The links

By Ian Lurie

This is a steadily-growing list of links from my talk about amazing content tactics: The slides Lean content: An effective web writing workflow from Ian Lurie More Information 14 Little Things to Make Blog Post Content Better

Get the Best of Portent’s Marketing Blog

Join thousands of fellow marketers!
Get Portent’s latest how-to, strategy, and training articles by email

The wrong there their Copywriting

3 Jun, 2016

How to: Edit and Proofread

By Ian Lurie

Editing and proofreading are a pain in the tuchus. I want to get someone else to read my work. But face it: Most of the time I’ve waited until the last minute. Everyone around me is busy. I have one hour to get this report/blog post/whatever out the door. Here’s my real-world editing routine, taught… Read More

Copywriting

2 Jun, 2016

Teach me something

By Ian Lurie

This post is more than my usual rant. It’s going to make people squirm. Hell, it made me squirm, because we’re all guilty of my topic: Marketing content has become meaningless word puke. My dark epiphany I did some research today. I wanted to learn a new thing about marketing. So, I looked at ten… Read More

Copywriting

9 May, 2016

Pooping Bowling Balls and Other Content Truths

By Ian Lurie

Sleep-deprived delirium plus an attempt to ponder copywriting & content produces lists like this: Coming up with a good title for a post: Sometimes it’s easy. Sometimes it’s like pooping a bowling ball. I have to write a lot of crap to write anything good. If you have neither the time nor the money for… Read More

Copywriting

5 May, 2016

How to Write Sincere Marketing Copy

By Katie McKenna

The fear of scarcity permeates our culture. People believe they don’t have enough. They spend time calculating how much they want. And when they see what others have, all they can think about is what they’re missing. In Buddhism, this concept is called “The Hungry Ghost.” Hungry ghosts are beings with tiny mouths the size… Read More

Meetup at Portent - How conflict is key to creating great user experience Copywriting

2 Jul, 2015

How Conflict Is Key To Creating Great User Experiences

By Misty Weaver

Mr. Fisher Goes to Washington Steve Fisher, co-organizer Design & Content Conference recently visited Portent’s office in Seattle (Washington) to exchange brilliant ideas, but also to tell us some horror stories. For example: What do zombies have to do with content and design? Clearly, a lot. We Content Strategists are officially outpaced and outnumbered. So… Read More

Copywriting

16 Sep, 2014

Create Valuable Marketing Campaigns: Start with Strategy, Build with Imagination

By Portent Staff

So you have all these great ideas for your business marketing: an app that will take over the world, an e-book that will change the industry as we know it, a banner ad people will actually click on. Ideas and passion are fuel for successful campaigns, but you also need the structure that strategy provides… Read More

Copywriting

15 Aug, 2014

20 Copywriting Disasters: Webinar Slides, Video

By Ian Lurie

Last week I talked about the 20 biggest copywriting disasters I’ve suffered, and how to avoid them. Well, I never actually experienced some of the disasters I talked about — they were so over the top I don’t see how they even happened — but most of them come from painful, personal experience. Here are… Read More

Copywriting

14 Aug, 2014

Blog Strategy: Think Inside the TV

By Portent Staff

I have a confession: I love TV. When I was a dirty-kneed seven-year-old sitting on our brown carpet, I watched the A-Team and MacGyver and Quantum Leap. I loved the consistency of these shows, how I already had an idea what the premise was going into it, and I loved to be surprised by the… Read More

Forms-of-Content-Illustration Copywriting

12 Sep, 2013

Content Actually is All Around (Not Just on Your Blog)

By Portent Team

Yes, blogging is fun. Anyone who enjoys long-form writing can have a field day extolling the virtues of a product or (even better) building authority with significant posts that address the needs of your audience. But if you think your content only lives on your blog, you’re missing something. I can think of seven other… Read More

Katie is friendly Copywriting

8 Aug, 2013

Portent’s Kitten Moodinator: When Content Isn’t Words

By Portent Staff

For a highly visual medium, the Internet has been slow to attract marketers with a graphic bent.  Perhaps due to proliferation of search engine optimization, or web browsers originating as text-based applications, many of us have focused on the word, not the image, video, or application. But words aren’t attracting the attention they used to. … Read More

Open your Mind written on a classic "Open" restaurant sign Copywriting

22 Jul, 2013

7.5 Tips for Becoming a Brainstorming Genius

By Portent Staff

The World Wide Web has robbed the world of mystery.  Its epic reach into the far corners of the collective conscious has placed long odds against unleashing amazing new information – and with every blog post and product description, these odds get longer.  As a result, it is imperative to creatively impart information to differentiate… Read More

Copywriting

24 Jun, 2013

Why You Should Add “Building a Lexicon” to Your Copywriting Toolkit

By Portent Team

A couple of months ago, Kane Jamison asked me to present at Content Harmony’s first ever content meet up. I was excited, but wondered what I had to say that would actually help other copywriters. And then I realized that my MFA in creative writing means I bring a different set of tools to the… Read More

Woman under attack from Zombies Copywriting

11 Jun, 2013

3 Ways to Keep Content Zombies from Eating Your Brains

By Portent Staff

The undead are white hot these days. From the “Walking Dead” to “World War Z,” zombies have hit the mainstream—they’re everywhere. Some talk about a Zombie Apocalypse as if it’s a forgone conclusion. A friend recently told me he’s shopping for a new vehicle, and it needs to be a four-wheel drive SUV so he… Read More

1 2 3 4