Internet Marketing Blog Posts

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In marketing, there is no magic lever Internet Marketing

16 Feb, 2017

Pulling The Lever: Marketing Wins and Where They Come From

By Ian Lurie

Marketers live for the moment they do that one thing and stats go through the roof. But that doesn't happen often, and when it does, there's more to it. There's a ton of work and learning, and assuming it's all magical does the field a disservice.

Internet Marketing

1 Feb, 2017

I Support Breitbart News: The Perils of Remarketing

By Ian Lurie

Internet advertising is perilous. Your ads can show up in all sorts of places. Remarketing is particularly dangerous. This story is an example of how remarketing can go horribly, horribly wrong. I am, in case no one guessed, a left-leaning over-privileged pinko liberal. I’m a feminist. I’m pro-immigration. I like taxes. OK, that’s a lie,… Read More

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Internet Marketing

27 Jan, 2017

How to be more visible – Directory Optimization and Baby Gorillas

By Justin Brasser

Platitude #1: Google owns a massive majority of the search market. If all the internet’s a directory, and the game is to ensure you’re optimizing as such, consider that about 80% of desktop searches and over 85% of mobile searches are performed on Google. Their directory is dominant for many kinds of information. Old joke:… Read More

hubspot-email-example Internet Marketing

14 Oct, 2016

Are You Utilizing Your Email List?

By Timothy Johnson

Email lists are very powerful and have many different applications. They’re a great way to re-engage past customers, share your great content/knowledge, and keep your business at the front of people’s minds. If you aren’t using yours (or if you don’t keep one), no judgment. Okay, maybe a little judgment, but here are some things… Read More

Marketing as worldbuilding shop.org Ian Lurie speaking Portent Internet Marketing

27 Sep, 2016

Marketing as Worldbuilding: The Links

By Ian Lurie

I know, I know. I piled on the tips and tools. It’s OK!!!! Here are the links, related content and slides from my Marketing Worldbuilding talk: 30 Tips For Better Content If you want a bunch of ideas for creating better places, check out this presentation and links Google Trends Compare trends around keywords. Figure… Read More

Tags you must know Internet Marketing

12 Sep, 2016

Four HTML Tags Every Digital Marketer Must Know

By Ian Lurie

Earlier this year I wrote that any digital marketer must know how to write a blog post in HTML. I caught a little flak for that. I earned it. I should’ve been clearer: There are four HTML elements every digital marketer should know. If you know them, you can write a post using the code… Read More

Internet Marketing

30 Aug, 2016

Content Rule #1: The Blank Sheet Of Paper Test

By Ian Lurie

Nothing gets taken out of context more than web content. Except maybe innocent remarks by public figures. Search engines pull bits and pieces from your page. People cut-and-paste. Aggregators grab headlines. We all tend to ignore the lack of context and write like we always have: We assume readers will see all our stuff together.… Read More

Jump-Start-Your-Digital-Marketing-Hero-16-9 Internet Marketing

26 Aug, 2016

Short Term Growth: Jump Start Your Digital Marketing Today

By Chad Kearns

From businesses ready to go to market with a new product or service, to companies with a longstanding history but little digital presence, business owners, investors, CEOs, and marketing managers are always looking for quick wins when it comes to getting started with their digital marketing initiatives. Quick-result potential initiatives provide marketers the ability to… Read More

Digital Marketing Agency in Seattle's Smith Tower - Portent Internet Marketing

25 Aug, 2016

A Digital Marketing Agency in Seattle’s Smith Tower

By Justin Brasser

As a child from a small, rural town, I was fascinated by skyscrapers. My family would often drive through Chicago and I would gawk at the monoliths and later, brag that I had seen the World’s Tallest Building. I maintain this fascination today as evidenced by my favorite Wikipedia page about the tallest buildings in… Read More

13-priorities-laptop-hero Internet Marketing

19 Aug, 2016

13 Digital Priorities for Small Businesses

By Timothy Johnson

It’s more important than ever for all small businesses to have a strong presence online. Regardless of industry, customers are online all day long, whether it be on their desktop at work, phone on a bus, or tablet at home on the couch. Representing your business well digitally is easier said than done. Getting found… Read More

Slack + Zapier Integrations Internet Marketing

5 Aug, 2016

Kick-Ass Slack + Zapier Integrations for Marketers

By Ian Lurie

This post will be very hard to read on a small screen. I show screen caps of Zapier steps. Sorry about that. “I can’t keep track of it all.” I hear (and say) this a lot. Marketers get drowned in data, posts, notes, texts, images and video. The only way to survive the experience is… Read More

Design-Banners Paint Brushes Internet Marketing

8 Jul, 2016

Google AdWords Display Banner Specifications and Best Practices

By Timothy Johnson

Thinking about experimenting with the Google Display Network (GDN)? This could mean a variety of different things, but most commonly, this means showing banner ads on site that are a part of the GDN. The GDN isn’t exclusively for banner ads. Ad formats vary from text ads to video ads, animated banners, and ads on… Read More

High ROI, Low Revenue Internet Marketing

21 Jun, 2016

High ROI is Costing You Money

By Ian Lurie

In marketing, high return on investment isn’t always a good thing. You can increase ROI by narrowing your audience: Focus on people you know will convert. Spend less and less per conversion. Voila. That’s expensive, flawed reasoning. It restricts access to your marketing world: Let’s do the math: 1,000 customers $100 revenue/customer $10 cost/sale $100,000… Read More

Grow-your-SMB-Hero Internet Marketing

18 May, 2016

5 Inexpensive Ways to Grow Your SMB Online

By Timothy Johnson

For most small- and medium-sized businesses, competing online against the big players can be daunting. How are you supposed to match their seemingly infinite marketing budgets when you may just have a few thousand dollars a month to work with? If this sounds familiar, don’t despair. There is still a lot you can do without… Read More

Internet Marketing

2 May, 2016

How to get your stuff back after you fire your agency

By Ian Lurie

Someday, you’re going to fire your digital marketing agency. We’ll get boring. You’ll find a younger, sexier marketing agency. It’s not you. It’s us. When that happens, most agencies are pretty smart. They know a friendly exit shows integrity and builds reputation. So they provide an easy transition, delivering creative, PPC accounts and all the… Read More

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