Internet Marketing Blog Posts

  • Everything or Small Business Only?
Grow-your-SMB-Hero Internet Marketing

18 May, 2016

5 Inexpensive Ways to Grow Your SMB Online

By Timothy Johnson

For most small- and medium-sized businesses, competing online against the big players can be daunting. How are you supposed to match their seemingly infinite marketing budgets when you may just have a few thousand dollars a month to work with? If this sounds familiar, don’t despair. There is still a lot you can do without… Read More

Internet Marketing

2 May, 2016

How to get your stuff back after you fire your agency

By Ian Lurie

Someday, you’re going to fire your digital marketing agency. We’ll get boring. You’ll find a younger, sexier marketing agency. It’s not you. It’s us. When that happens, most agencies are pretty smart. They know a friendly exit shows integrity and builds reputation. So they provide an easy transition, delivering creative, PPC accounts and all the… Read More

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Internet Marketing

13 Apr, 2016

Marketers Are Not Storytellers

By Ian Lurie

TL;DR: Storytelling isn’t what digital marketers do. The audience creates the stories. We build the maps they use. We’re worldbuilders. Storytelling is a great word, but a poor metaphor for what we, the marketers, do. Before you scroll down and start swearing at me in the comments: I love marketing storytelling. Storytelling is fantastic. It’s… Read More

Total Marketing Wellness Internet Marketing

31 Mar, 2016

Total Marketing Wellness: The Health of Your Marketing

By Kyle Eliason

A man goes to into the doctor’s office and says it hurts no matter where he touches his body. The doctor looks at him noting that he doesn’t appear to have any full body trauma. Skeptically, the doctor says “Impossible.” The man says to the doctor, “No. I’m not making this up. It hurts really… Read More

The DM's Guide to Marketing Internet Marketing

30 Mar, 2016

The Dungeon Master’s Guide to Marketing

By Ian Lurie

Note: If you don’t know what D&D (Dungeons and Dragons) is, you should probably leave. Avoid eye contact with this blog post. Step away slowly but do not run. Click the back button. For a DM (Dungeon Master—see the warning above), marketing’s a pretty good gig. You get to write. You get to do nerdy… Read More

Internet Marketing

28 Mar, 2016

14 Little Things to Make Your Blog Post Content Better

By Ian Lurie

Great content is all about a great idea. It’s also about the production quality. I can’t give much advice about video or audio, but I write a lot. These are my favorite little tweaks to improve content quality, reader happiness, and performance. All these tips assume that you can edit your own content but not… Read More

Your marketing toolbox - it's essential Internet Marketing

14 Mar, 2016

11 Must-Have Tech Skills For Every Digital Marketer

By Ian Lurie

Digital marketing is a mish-mash of marketing knowledge and little snippets of nerdy know-how. It’s a mess. You need to nail both categories, and the one that I see most often jam up would-be marketers is the nerdy stuff. Without it, you can’t execute. There isn’t some exclusive “oh-look-at-me-I’m-a-digital marketer” club. If you can’t check… Read More

Portent Placeholder Internet Marketing

20 Jan, 2016

How to: Set your marketing budget (backwards)

By Ian Lurie

What’s an ideal marketing budget? ONE MILLION DOLLARS IN SMALL BILLS DROPPED ON MY DESK. Or not. Reality trashes marketing budgets. It throws all manner of misery at us: No customer acquisition data Bad customer acquisition data Wishful thinking by clients, bosses and boards When that happens, I like to work backwards, like this: Find… Read More

unlimited 10x content Internet Marketing

12 Jan, 2016

How to: Make 10x Content Achievable

By Ian Lurie

For those who don’t know: 10x content, originally defined by Rand Fishkin, is content that’s 10x better than the current best item in a search result for a particular topic. The following may or may not be entirely true. But it’s realistic: I nearly killed a colleague for Hanukkah. We were eating lunch. I said… Read More

Content marketing without a network. Good luck with that. Content Strategy

7 Jan, 2016

Need to Crush Content Promotion? Love Your Dealers

By Ian Lurie

I talk about dealers in this post. When I had some friends edit it, they accused me of writing yet another Breaking Bad comparison post. Let me point out that there are many other kinds of dealer networks: Cars. Games. Chocolate. Bootlegged copies of Asia’s 1983 world tour. “Dealer” is just the right word for… Read More

Because business Internet Marketing

15 Dec, 2015

5 Lessons for Entrepreneurs

By Ian Lurie

Last February, I had to have hernia surgery. I was so stressed about work that, as they put me under, I was just happy to get some sleep. Yes, I was treating abdominal surgery as ‘me time.’ For me, late 2014 to early 2015 was a poop cyclone of biblical proportions. Things have changed. I’m… Read More

Internet Marketing

11 Dec, 2015

Running for Office? Reserve These Domain Names

By Ian Lurie

Short version: If you’re running for office, you need to reserve the right web addresses before someone else does. We’ve got a tool that generates the obvious ones for you. Obvious for you. Given the news lately, maybe not others. If you want to skip all the jokes and just try the tool, click the… Read More

survivorship bias jupiter and io Internet Marketing

18 Nov, 2015

Know why: How to beat marketing survivorship bias

By Ian Lurie

Why does marketing advice suck? We all look for marketing tactics we can repeat. You know what I mean: Some guy writes an article about marketing strategy, and boom, everyone’s off to the races. And 95% of the time, the tactics out of context fall flat on their metaphorical faces. Using the latest marketing how-to… Read More

RankBrain Portent SEO Internet Marketing

30 Oct, 2015

Does RankBrain change digital marketing?

By Ian Lurie

No. Epilogue All hail RankBrain! Remember this day when we’re all slaves to machines that barf information on us, filling up downtime and turning us into drooling screen addicts… Wait. Since I’m too late to do anything about that, I thought I’d get one thing out of the way: RankBrain doesn’t matter to marketers. Or… Read More

Internet Marketing

19 Oct, 2015

Distance from Perfect: SearchLove London Slides

By Ian Lurie

I talked about Distance from Perfect at SearchLove London. There weren’t a lot of links, but here are they are. Plus the slides: The links: Factoids How Quality Score Affects Cost and per Conversion Twitter’s Algorithm Naked Mole Rats (you had to be there) The stats and explanation around revenue vs. page load time The… Read More

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