8 Ways To Get Ready for Cyber Monday
Ian Lurie Nov 18 2007
Cyber Monday, if you didn’t know, is the Monday following Thanksgiving. It’s becoming a huge online shopping day. Think of it as Black Friday, only online, and on Monday.
If you have an online store, and you haven’t done anything yet, don’t despair. There are still some things you can do:
- Look at last year’s analytics and sales. Did you have a jump in sales on Cyber Monday? If so, what keywords generated the results?
- Up your pay-per-click spend for those keywords.
- Test your site!!! Make sure your shopping cart is working properly, nothing is lagging, speed-wise, and that all of your product images are there.
- Send a note to your customers. E-mail your past customers. Thank them for their business, sincerely, and then remind them that they don’t have to fight the crowds on Friday. Follow these basic deliverability rules.
- Put a big badge on every page of your site showing when stuff will be delivered using various shipping options. Remind folks it’s not too late to order and have stuff in time for Christmas.
- Don’t forget the other holidays. Some of us (ahem) celebrate other holidays, like Hanukkah, or Kwanzaa. Don’t leave us out. We buy stuff for our kids, too, you know.
- Have an emergency plan. What are you going to do if your site goes kerplunk? Running around in circles and screaming isn’t a ‘plan’. Make sure you have the phone numbers for your hosting provider, development team, credit card processor and bank. Put them all on notice, beforehand, that you’ll be calling if anything even seems out of place, and ask them to please keep an eye on things.
- Don’t make changes. If it ain’t broke, don’t fix it. Don’t push your luck by trying to change things on your site. If nothing’s broken, leave it alone, no matter how tempting. It’s not worth the risk.
Not all of these will apply to everyone, of course. But if you sell anything that could even remotely be considered a gift, you should probably run down this list once or twice, just to be ready.
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More