Marketing as Worldbuilding: The Slides & Links

Ian Lurie

My Swivel presentation all about marketing worldbuilding:

The Links

More links coming later, but for now: is the standard for questions and interests research.

Buzzsumo question search is kick ass

Canva is my new favorite fancy-schmancy charts tool

Grammarly will save you from philsophy massacres

My original article about worldbuilding

Practical typography is an amazing primer for making great places.

Ian Lurie

Ian Lurie is the founder of Portent. He's been a digital marketer since the days of AOL and Compuserve (that's more than 25 years, if you're counting). Ian's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Ian is now an independent consultant and continues to work with the Portent team, training the agency group on all things digital. You can find him at

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