Marketing as Worldbuilding: The Slides & Links

Ian Lurie

My Swivel presentation all about marketing worldbuilding:

The Links

More links coming later, but for now: is the standard for questions and interests research.

Buzzsumo question search is kick ass

Canva is my new favorite fancy-schmancy charts tool

Grammarly will save you from philsophy massacres

My original article about worldbuilding

Practical typography is an amazing primer for making great places.

Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at

Start call to action

See how Portent can help you own your piece of the web.

End call to action
Close search overlay