Distance from Perfect: SearchLove London Slides

Ian Lurie

I talked about Distance from Perfect at SearchLove London. There weren’t a lot of links, but here are they are. Plus the slides:

The links:

Factoids

How Quality Score Affects Cost and per Conversion
Twitter’s Algorithm
Naked Mole Rats (you had to be there)

The stats and explanation around revenue vs. page load time

The Trello tech stack
Site speed vs. revenue
Why I hate rel=canonical

Tools

Bing webmaster tools
Google PageSpeed Insights
Screaming Frog SEO Spider
The Foundation responsive web framework





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Ian Lurie
Founder

Ian Lurie is the founder of Portent. He's been a digital marketer since the days of AOL and Compuserve (that's more than 25 years, if you're counting). Ian's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Ian is now an independent consultant and continues to work with the Portent team, training the agency group on all things digital. You can find him at www.ianlurie.com

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