What real SEOs do
Ian Lurie May 14 2010
Last week I was talking to a potential client. She asked my price. I said “$4000/month”. She said “Well, what do the guys who charge $300/month do?” Her tone said something more like, “You worthless piece of crap, you’re ripping me off.”
So, here’s your answer: What my team does when you hire us. I am lifting my kimono, baring my soul, and otherwise putting our entire SEO process out on display. I feel reasonably safe doing so, since this stuff changes so fast that by the time all the incompetent chuckleheads are done copying it, it’ll be obsolete:
I did remove frequency from the table. No reason for me to tell you all how often we do all this. I also left out stuff like exactly how we do it all. So copy away!
CEO & Founder
Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch.Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing.Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie. Read More