PPC Blog Posts

  • Everything or Small Business Only?
pla-roi PPC

15 Oct, 2012

Steal This Product Listing Ads Dashboard Before Wednesday

By Michael Wiegand

If you’ve followed my blog musings in the last year or so at Portent, you’ll know that I’m a bit of a dashboard nut. My Perfect Google Analytics Dashboard post took off in ways I never imagined. (Thanks guys!) But here’s the thing: I was lying to you all – or misleading you, anyway. There… Read More

Google Shopping PPC

26 Sep, 2012

Google Shopping: How We’re All Totally & Utterly Screwed

By Elizabeth Marsten

Well OK, I’m being a tiny bit dramatic. But Google Shopping could totally and utterly screw you over if: You’re not a major brand with an AdWords rep to spoon feed you You’re not familiar with how shopping feeds, shopping engines & AdWords works You haven’t started thinking about this and you’re an ecommerce retailer… Read More

Get the Best of Portent’s Marketing Blog

Join thousands of fellow marketers!
Get Portent’s latest how-to, strategy, and training articles by email

Pay Per Click Management PPC

14 Sep, 2012

The New PPC Management Referral Program that Gets You Cash

By Chad Kearns

IT’S FREE MONEY! Now that we have your attention, Portent is proud to announce a newly created referral program for our PPC Essentials management package. What does this mean? It means that if you refer Portent’s PPC Essentials package to a small business owner or marketing manager and they sign up for our monthly management… Read More

Portent Placeholder PPC

12 Sep, 2012

Awesome Memes Explain the Basics of PPC

By Ryan Moothart

Sean Bean dies in just about every movie and television show he’s in, but that doesn’t mean he’s dumb. And when it comes to paid search, Bean’s Boromir is absolutely right: becoming an expert at PPC takes time, experience, and some good intuition. But before one can master PPC, one must learn the basics. This… Read More

PPC

20 Aug, 2012

Google Shopping: Interview with Rick Backus of CPC Strategy

By Elizabeth Marsten

Rick is the CEO and Co-Founder of CPC Strategy, a comparison shopping engine management company started in 2007. They take client feeds across multiple platforms (Amazon, Nextag, PriceGrabber, etc;) and optimize them for ROI through strategy, attention to detail and expertise in CSEs (comparison shopping engines.) Rick was kind enough to let me ask a… Read More

Portent Placeholder Analytics

16 Aug, 2012

Google Analytics Remarketing Lists Beta: Quick Start Guide

By Michael Wiegand

Google AdWords (AW) Remarketing has been a brilliant tool from the outset, but let’s not kid ourselves – it’s a bit of a chore to set up. You have to generate yet another tracking code, tag various pages on your site with it and wait for those pixels to gather precious user cookies. Google –… Read More

Portent Placeholder PPC

30 Jul, 2012

5 Critical Tips for PPC Success for Small Businesses on a Budget

By Chad Kearns

Small business owners on a tight budget need to stretch their PPC advertising dollars to get the most bang for their buck. However, there are countless money-sucking traps along the way that can derail your online advertising goals. Here are five critical tips for PPC success for small businesses on a budget. 1. Separate Networks.… Read More

Google analytics navigation PPC

19 Jul, 2012

Using Visitor Flow and Site Search in GA to Prove You Need PPC Landing Pages

By Elizabeth Marsten

How do you know when you should use a lander over a category or product page in PPC? Well, yes, you test. But let’s say you’ve tested between the two, but are stuck in a circle and would really like to test a category lander just for PPC and need some “evidence” to convince a… Read More

Angie's List PPC

3 Jul, 2012

Predatory Online Advertising…and not from Google for a Change

By Portent Staff

I learned something the hard way awhile ago. There is a big difference between search engine advertising and social site advertising and just because someone looks up front and helpful does not mean that they are. Search engine advertising is affordable, configurable, reports a return on investment, can be turned on and off quickly, is… Read More

google shopping beta PPC

21 Jun, 2012

What a Paid Search Marketer Needs to Know About Google Shopping

By Elizabeth Marsten

Froogle, Google Product Search, Google Shopping- whatever you call it, it’s integrated with AdWords – now more than ever. And if you think Google is going to stop there…yeah, right. This just got a bit more competitive is all. Oh yeah, and less free. If you’ve been following along with the recent announcement that Google… Read More

PPC

14 Jun, 2012

6 Vital Google AdWords Opportunities Tab Tips

By Michael Wiegand

Google provides a list of expansion ideas on a periodic basis right in your account under the Opportunities tab: Keyword suggestions, bid suggestions, potential volume – they provide the works: This seems like a slam dunk. It’s not. Google wants you to spend more money in AdWords. End of story. Their suggestions are only based… Read More

Google AdWords PPC

5 Jun, 2012

Blocking an IP Address in Google AdWords

By Portent Staff

If you found this article through Google Search, you may have already clicked on several other links making false promises to teach you how to block an IP address in Google Adwords. I did too; that’s why I wrote this. Those other articles are red herrings — part of an elaborate government ploy to distract… Read More

Portent Placeholder PPC

23 May, 2012

9 Tips for Setting Up an AdCenter Account from Scratch

By Portent Staff

It’s free to sign up! AdWords charges you $5 for account activation. Don’t dump your entire AdWords account in. That’s just silly. Use the 80/20 rule. 20% of what you’re doing in Google can go over to adCenter. Just like a house fire, take only what you treasure most. Then accumulate later. There are settings… Read More

Portent Placeholder PPC

17 May, 2012

Not Adding Up (Literally) – Google AdWords’ Glitch

By Ryan Moothart

This is one of those short posts that will make you squint your eyes slightly, furrow your brow, tilt your head, and say, “Wait, what? This doesn’t make sense.” Like this: I have an account in Google AdWords that has had a conversion metric calculation glitch. I first noticed it a few months ago when… Read More

Portent Placeholder PPC

4 May, 2012

10 Dangerous Defaults in PPC

By Elizabeth Marsten

You remember that episode where Homer Simpson goes into space as a NASA astronaut? He only got to go because Barney Gumble has an alcoholic relapse and Homer was the second runner up. Scientist: Well, Homer, I guess you’re the winner by default. Homer: Default? Woo hoo! The two sweetest words in the English language:… Read More

1 5 6 7 8 9 16