SEO Blog Posts

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Mount Ruapehu SEO

28 Jan, 2014

The Growth and Rise of Good Guest Blogging

By Portent Staff

If you haven’t already, I’d love it if you would read Matt Cutts’s The decay and fall of guest blogging for SEO post to understand the context of my post. “Back in the day, guest blogging used to be a respectable thing, much like getting a coveted, respected author to write the introduction of your… Read More

Google Authorship: 1 Completely Unscientific Experiment + 13 Killer Resources SEO

10 Dec, 2013

Google Authorship: 1 Completely Unscientific Experiment + 13 Killer Resources

By Portent Team

I don’t know about you, but sometimes I wonder who writes up the documentation for Google. When they first announced the rel=author tag and Authorship configuration procedure on one of Google’s 11 blogs that I subscribe to, I jumped right on it and devoured the information and the process they described. Then I read it… Read More

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SEO-map-420x420 SEO

4 Nov, 2013

SEO Makeover for 2014: A Practical Guide for Businesses

By Portent Team

SEO is about attracting non-paid search traffic to your website. The idea is that a person searches the Web using Bing or Google, etc. and your site comes up in the non-paid search results. To that end, it’s important to make sure your website is easily understood by both people and machines. People = your… Read More

Ridiculous Screaming Woman SEO

28 Oct, 2013

SEO as Customer Service: Or Why Marketing’s Most ‘Shameful’ Secret Should Come Out of the Closet

By Portent Staff

To many people’s minds, search engine optimization is on par with direct mail, telemarketing, and Katherine Heigl. (Well, maybe not Heigl-bad…) As Brand Manager of Portent, one of my ongoing directives is to gather case studies of our good work. But unlike conventional agencies who regularly tout their big marketing wins, I often have a… Read More

Police-line-Do-Not-Cross-616x420 SEO

24 Oct, 2013

Link Juice est Mort

By Portent Staff

One of my favorite comedy bits is Lewis Black educating us on the difference between milk and water. Black tells us that there is no such thing as soy milk because soy beans do not have breasts (from which milk comes). Soy milk is a made-up name to sell a product. “Link juice” – a… Read More

Keyword Spy SEO

26 Sep, 2013

Team Portent Weighs In On the Loss of Organic Keywords

By George Freitag

Well it finally happened. In what they claim is a move to make search data more secure, Google has begun to encrypt all searches, effectively placing all organic traffic into the (not provided) category. This means business owners will never see the keywords people used to get to their site. We’ve already gone over what… Read More

not provided bomb SEO

24 Sep, 2013

A Day in the Life or: How I Learned to Stop Worrying and Love (not provided)

By Portent Staff

I read the news today, oh boy… Danny Sullivan announced that Google is actively moving towards 100% encrypted search results. This should come as no surprise to anyone in the industry. When Google introduced secure search back in 2011, we saw the writing on the wall. As Google increased their number of users, the number… Read More

Photo of a pair of boxing gloves hanging on the wall. SEO

22 Aug, 2013

Why You’ll Agree to Disagree with Your SEO… and That’s OK

By Portent Staff

Do you ever feel like the ideas or the topics you want to focus on fall on deaf ears with your SEO specialist?  Do they appear to favor seemingly trivial or invisible items like title or alt tags, navigation, and site speed, over keywords and rankings that feel more directly related to meeting your goals?… Read More

Hands in plastic gloves on a keyboard next to some hand sanitizer. SEO

21 Aug, 2013

Get Out Your Hand Sanitizer: The SEO You’ve Come to Love is No More

By Portent Staff

The days of sanitary SEO are on the wane. Oh sure, there will always be tools to hide behind and technology barriers to raise. As long as site speed is a factor, we will be able to amuse ourselves in the solitary pursuits of caching, minifying, and optimizing consolidated JS and CSS files and images.… Read More

Everything Non-SEOs Need to Know Title Slide SEO

9 Jul, 2013

Everything Non-SEOs Need To Know About SEO (Webinar)

By George Freitag

Last month, I did a webinar called “Everything Non-SEOs Need To Know About SEO.” The goal was to give developers, designers, and other web professionals a core understanding of some of the more complex SEO concepts. Here’s the full video along with the link bundle that includes the slidedeck. Enjoy! You can find the link… Read More

Portent Placeholder SEO

15 May, 2013

3 Google Algorithms We Know About & 200 We Don’t

By Portent Staff

When I meet with clients or present at conferences, I am always asked: “How do I rank high on Google for (insert keyword-phrase-du-jour)?” I give the standard answer: “Only the search engineers and Google can tell you and they aren’t talking.” Inevitably, the questioner looks dejected, mutters a slur on my credentials, and walks away. … Read More

Portent Placeholder SEO

7 May, 2013

SEO for Beginners: Improving Site Speed

By Portent Team

Update! Learn the ins and outs of a faster site in our Ultimate Guide to Site Speed We write about a lot of fancy stuff on the Portent blog, such as server log analysis, advanced keyword research, and Tom Cruise. I want to address something that doesn’t have to be fancy: site speed. We’ve written… Read More

Hand Graphic of Scout's Honor SEO

1 May, 2013

5 SEO Strategies We Swear Aren’t Going Anywhere

By George Freitag

It seems like every other day, some SEO technique that used to be accepted is now being devalued or, even worse, penalized. (Remember when meta keywords and nofollow tags were totally legit?  Ah, the good old days…)  And now Google is threatening to crack down on two staples of the SEO stable: anchor text and… Read More

SEO

25 Apr, 2013

What Programming Is Teaching Me About SEO and Life

By Portent Team

Even if you have zero interest in programming or SEO, I’m convinced you’re going to be glad you decided to read this blog post. And to make it a total no-brainer for you, I’m offering a 100% money back guarantee.  Sound good?  Keep reading. Hello, I’m David and I’m a wanna-be geek Sometime around Y2K,… Read More

Portent Placeholder SEO

4 Apr, 2013

Get Found, Make Money: Optimizing Apps for Search

By Portent Staff

  State of App Search: Needle in a Haystack Have you ever tried to meet someone at Grand Central Station or some other incredibly crowded venue? It sounds so doable and yet it is so not. There are too many people, too many distractions and too much stuff in the way. App (tablet and phone… Read More