SEO Blog Posts

  • Everything or Small Business Only?
Extracting files with GUNZIP SEO

10 Aug, 2012

How to: Mine server logs for broken links

By Ian Lurie

I’ve broken this out into lots of steps. You could do it all in one or two steps with a shell script or other geekery. I wrote this to keep each step simple, and get you into Excel as quickly as possible, instead. I’ve railed about fixing broken links for years now. I’ve presented webinars… Read More


6 Aug, 2012

SEO: Trading Tactics for Craft

By Portent Staff

I just finished 3 intensive days at MozCon 2012. Not for intellectual sissies or social introverts, the days were spent listening to presentations, demonstrations and exhortations from a list of luminaries. There was something for everyone: link building is the road to perdition, how-tos on link building, agile all over the place, data modeling, crunching,… Read More

Get the Best of Portent’s Marketing Blog

Join thousands of fellow marketers!
Get Portent’s latest how-to, strategy, and training articles by email


30 Jul, 2012

7 Strategies for Getting .edu Links

By Portent Team

As a linkbuilder, I love college websites. What’s not to love? Sure, getting authoritative links from .edu domains can pass a ton of equity, but college sites have a lot more going for them: They’re varied. Opportunities exist for every vertical. They’re fresh. You can expect the primary pages to be updated regularly. There’s nothing… Read More

Why, Google? Why? SEO

5 Jul, 2012

How Google gave the spammers all the power

By Ian Lurie

Google launched the Penguin update to filter out spammy links. Great! That’s fantastic! Lead us, oh tuxedoed little birdie, to the Golden Age of SEO! Content, marketing and all-around smarts will win the day! Penguin is not subtle. It targets link profiles that flunk fairly obvious, common-sense criteria: Don’t buy links; don’t get site-wide footer… Read More

Portent Placeholder SEO

30 May, 2012

Goodbye Google Places, Hello Google+ Local

By George Freitag

Business owners got a treat this morning as Google rolled out yet another update to its local platform, this time, ditching Google Places and replacing it with Google+ Local. This move completely integrates Google’s local listings with the current Google+ social network. Coincidentally, and equally newsworthy, Portent just happens to be moving to our new… Read More


29 May, 2012

SEO proposal: An example

By Ian Lurie

Finally, without sarcasm or other unhelpfulness, here’s a sample of how we do our SEO proposals: View more presentations from Ian Lurie Some things we do with all of our SEO proposals: Have some personality. I get a lot of pushback on this from ‘traditional’ marketers, but I feel pretty strongly that we need to… Read More

google is running a link network SEO

25 May, 2012

Major search player outed for bad link practices

By Ian Lurie

Yep. Uh-huh. Google’s busted. I just took a look at Google’s link profile and the big G is clearly running a link network. Check this out: They own all these sites—YouTube, Feedburner,,,, and what do they do with them all? They link them to each other: It gets worse. They’re also… Read More

Portent Placeholder SEO

15 May, 2012

Wanted: Enterprise Search Gods

By Portent Staff

Lately, I’ve been feeling like a grade schooler punished along with the rest of the class for one student’s bad behavior. With Google’s Pandas, Penguins and other pandemonium-producing updates yet to come, we’re all Bart Simpson being forced to write on the SEO chalkboard, “I will not outsource link building to third-world countries that spam… Read More

when penguins go bad SEO

14 May, 2012

Google Penguin for non-SEOs

By Ian Lurie

If I say ‘Google Penguin’ to an SEO pro, they shudder. In the SEO world, Google’s Penguin update is the nastiest, scariest update since, I dunno, Florida? Here’s an explainer for all the marketers who are wondering what the hell just happened to their traffic: What’s an update? The engineers at Google constantly tune their… Read More

Groupon UX SEO

10 May, 2012

SEO & UX – Working together to make your site better

By Portent Staff

A few years ago I stepped into a role as an information architect and user experience designer at a Portland ad agency. Coming from a background in search marketing, this was quite a bit of a change for me. The first thing I noticed was that SEO & UX should really be a more integrated… Read More

Bad SEOs make Ian go INSANE SEO

9 May, 2012

How to hire an SEO company, 2012 edition

By Ian Lurie

I’ve written other posts about hiring SEO firms: How to hire good ones. How to hire bad ones. But an update’s in order: Questionnaire for an SEO agency Start each agency you interview with 10 points. Add or subtract as indicated. Ask yourself: How did this firm get in touch with you? They cold-called or… Read More

technical seo rat SEO

30 Apr, 2012

4 tips for technical SEO

By Ian Lurie

We’re all talking a lot about content and social media these days. But visibility boils down to technical SEO: Ensuring that search engines can easily find and categorize every page of your site. These are the top 4 I look at first when I’m auditing a site: 1: Check server response codes You can use… Read More


5 Apr, 2012

SEO is Dead: A Fun Romp through the “Death of SEO” Graveyard

By Portent Team

Pin It “The reports of my death have been greatly exaggerated.” -Mark Twain It’s been said that SEO is dead. It’s been said a lot, actually. But no, this is not another dumb, disguised, fake controversy “death of SEO” linkbait article. No. This is a fun, full-disclosure, zero-controversy death of SEO linkbait article. Now that you’re done… Read More


29 Feb, 2012

Recording and slides from today’s webinar

By Ian Lurie

If you missed today’s webinar, “SEO: 50 tips in 50 minutes,” you can get the slides here: SEO: 50 tips in 50 minutes View more presentations from Ian Lurie

BP Oil Spil Ads SEO

8 Feb, 2012

SEO Exam questions: The answers

By Ian Lurie

When I wrote these exam questions, I have to admit, I didn’t think about publishing the answers. It seemed kind of… wrong. But then I thought about the havoc wreaked if all kids had the teachers’ answer keys (obscure Simpsons reference there). And I smiled in a way that makes my family nervous. So, the… Read More

1 4 5 6 7 8 24