SEO Blog Posts

  • Everything or Small Business Only?
Portent Placeholder SEO

12 Apr, 2011

5 Ways to Use Headings for SEO

By Portent Staff

Headings are for SEO Does your website use headings or h-tags for CSS design? It shouldn’t. Instead, reserve h-tags for outlining our document and SEO. Today the Official Google Webmaster Central Blog published this: One way Google’s algorithms determine the context of content on a page is by looking at the page’s headings. The way… Read More

Portent Placeholder SEO

25 Mar, 2011

High Quality Content on the Web == Golf?

By Portent Staff

What is Quality? Since the Google Panda update, aka Farmer update, I've received numerous queries asking what constitutes quality content. The actual questions are pretty diverse: What is good content? What is poor content? What makes one article better than another? Is link bait the same as good content? Does how I launch an article… Read More

Get the Best of Portent’s Marketing Blog

Join thousands of fellow marketers!
Get Portent’s latest how-to, strategy, and training articles by email

Portent Placeholder SEO

10 Mar, 2011

Log files bring sexy back

By Ian Lurie

Log files may not seem sexy. But if you want to do some better on- and offsite optimization, in less time, then you need to learn to use them. But first, a little history. My life as a college sex symbol In college and law school, I raced bikes. That’s bicycles. I sucked. And I… Read More

Portent Placeholder SEO

24 Feb, 2011

Smart Internal Linking for SEO

By Portent Staff

If you charted your website’s internal links does it possess a logical order to it or does it look like a plate of spaghetti? Be careful before you answer. Strip away all the design and page names. Think of your site as dots (pages) and lines (links). Many websites try to link too many pages… Read More

Portent Placeholder SEO

10 Feb, 2011

Include SEO Early & Often in Your Web Projects

By Portent Staff

Use SEO early & often. Don’t make search engine optimization a discrete step in your project cycle. SEO: Not a Project Milestone Within a project, reaching a milestone means you finished an important and related group of tasks.  Too often businesses isolate SEO as a separate project milestone, usually close to the end. Their project… Read More

Portent Placeholder SEO

2 Feb, 2011

10 reasons you’re not an ‘advanced’ SEO

By Ian Lurie

I’m warning everyone: I’m blogging angry. I waited 24 hours. I’m still angry. So here it is. I am @#$)(* sick and tired of people telling me they’re “advanced” SEO’s, sitting on “advanced” SEO panels and speaking at “advanced” SEO conferences after three years of screwing up people’s web sites with a nofollow tag. Here… Read More

Portent Placeholder SEO

6 Jan, 2011

What Social Media Means for SEO

By Portent Staff

A metamorphosis is under way, one which will fundamentally change organic search engine rankings and search engine optimization. Google and Bing are getting faith in social media and are converting. Perhaps sooner than later, social media will eclipse backlinks as the gold standard for online authority. When Sergey and Brin created Google they invented PageRank,… Read More

SEO

6 Jan, 2011

How crawl budget works – my latest SEL column

By Ian Lurie

My latest Search Engine Land column just went live. It’s about Crawl Budget and how it may work. Having re-read it, though, I want to make sure I add even more qualification to what I wrote: I talk about crawl budget a lot, but the most important part of this article, really, is ‘making the… Read More

Portent Placeholder SEO

2 Dec, 2010

9 step SEO checkup using Google Webmaster Tools – SEL Column

By Ian Lurie

My latest Search Engine Land column is up: 9 Step SEO Checkup Using Google Webmaster Tools. SEO is about actually doing stuff that helps. It’s not about talking about all the stuff you could do. Hopefully, this column will help you find simple, doable stuff you can tweak to improve your search profile. Read: 9… Read More

Portent Placeholder SEO

1 Dec, 2010

How to Find a Fitting Outreach Style

By Portent Staff

Outreach is a delicate process with no one-size-fits-all approach. The beginning is truly about trial and error until you find your own stride in effectively communicating with the public. Through some experimental approaches mixed with endless research on “expert” opinions, I have discovered a few guidelines that have helped me garner several high ranking, and… Read More

Portent Placeholder SEO

21 Oct, 2010

Duplicate content sin #2: Default page linking

By Ian Lurie

Last week I wrote about duplicate content sin #1 – screwy pagination. Today I’m going to explain a much simpler, but bigger problem: The inconsistent default page link. When I say ‘default page’, I mean whatever page you’d first see if you navigated to a folder on a web site. So the default page for… Read More

Portent Placeholder SEO

20 Oct, 2010

SEO Tools I use

By Ian Lurie

Yes, some of the links in this article are affiliate links, I might be evil and biased and out to rip you off, FCC requires me to say this, etc. blah blah. I’ve been rejiggering my SEO toolbox lately: I used to focus on the ‘cool’ stuff – things I thought would impress clients, generate… Read More

Portent Placeholder SEO

18 Oct, 2010

SEO 101: Defining the long tail

By Ian Lurie

Just what is the long tail, in SEO? I do lots of writing about SEO and keywords, and I throw all kinds of terms around. But sometimes I suddenly realize I don’t define them. I’m building a glossary for The Fat Free Guide – one of the first terms I’m working on is the long… Read More

Portent Placeholder SEO

14 Oct, 2010

Duplicate content sin #1: Pagination

By Ian Lurie

Earlier this week I wrote about why duplicate content sucks in SEO. I’m going to start mixing in tutorials/explanations of common ways folks end up duplicating content on their sites, too. Today’s topic: Pagination. It’s oh-so-easy to generate duplicates with those little 1 2 3 4 >> at the bottom of the page. The setup… Read More

Portent Placeholder SEO

14 Oct, 2010

Facebook/Bing deal means the death of SEO

By Ian Lurie

Actually, it doesn’t, but I figured I’d say it before someone else gets all the links. Go back to work. Don’t you have anything better to do?

1 7 8 9 10 11 24