The Portent Blog

Portent Placeholder SEO

6 Jan, 2011

What Social Media Means for SEO

By Portent Staff

A metamorphosis is under way, one which will fundamentally change organic search engine rankings and search engine optimization. Google and Bing are getting faith in social media and are converting. Perhaps sooner than later, social media will eclipse backlinks as the gold standard for online authority. When Sergey and Brin created Google they invented PageRank,… Read More

SEO

6 Jan, 2011

How crawl budget works – my latest SEL column

By Ian Lurie

My latest Search Engine Land column just went live. It’s about Crawl Budget and how it may work. Having re-read it, though, I want to make sure I add even more qualification to what I wrote: I talk about crawl budget a lot, but the most important part of this article, really, is ‘making the… Read More

Get the Best of Portent’s Marketing Blog

Join thousands of fellow marketers!
Get Portent’s latest how-to, strategy, and training articles by email

Portent Placeholder SEO

2 Dec, 2010

9 step SEO checkup using Google Webmaster Tools – SEL Column

By Ian Lurie

My latest Search Engine Land column is up: 9 Step SEO Checkup Using Google Webmaster Tools. SEO is about actually doing stuff that helps. It’s not about talking about all the stuff you could do. Hopefully, this column will help you find simple, doable stuff you can tweak to improve your search profile. Read: 9… Read More

Portent Placeholder SEO

1 Dec, 2010

How to Find a Fitting Outreach Style

By Portent Staff

Outreach is a delicate process with no one-size-fits-all approach. The beginning is truly about trial and error until you find your own stride in effectively communicating with the public. Through some experimental approaches mixed with endless research on “expert” opinions, I have discovered a few guidelines that have helped me garner several high ranking, and… Read More

Portent Placeholder SEO

21 Oct, 2010

Duplicate content sin #2: Default page linking

By Ian Lurie

Last week I wrote about duplicate content sin #1 – screwy pagination. Today I’m going to explain a much simpler, but bigger problem: The inconsistent default page link. When I say ‘default page’, I mean whatever page you’d first see if you navigated to a folder on a web site. So the default page for… Read More

Portent Placeholder SEO

20 Oct, 2010

SEO Tools I use

By Ian Lurie

Yes, some of the links in this article are affiliate links, I might be evil and biased and out to rip you off, FCC requires me to say this, etc. blah blah. I’ve been rejiggering my SEO toolbox lately: I used to focus on the ‘cool’ stuff – things I thought would impress clients, generate… Read More

Portent Placeholder SEO

18 Oct, 2010

SEO 101: Defining the long tail

By Ian Lurie

Just what is the long tail, in SEO? I do lots of writing about SEO and keywords, and I throw all kinds of terms around. But sometimes I suddenly realize I don’t define them. I’m building a glossary for The Fat Free Guide – one of the first terms I’m working on is the long… Read More

Portent Placeholder SEO

14 Oct, 2010

Duplicate content sin #1: Pagination

By Ian Lurie

Earlier this week I wrote about why duplicate content sucks in SEO. I’m going to start mixing in tutorials/explanations of common ways folks end up duplicating content on their sites, too. Today’s topic: Pagination. It’s oh-so-easy to generate duplicates with those little 1 2 3 4 >> at the bottom of the page. The setup… Read More

Portent Placeholder SEO

14 Oct, 2010

Facebook/Bing deal means the death of SEO

By Ian Lurie

Actually, it doesn’t, but I figured I’d say it before someone else gets all the links. Go back to work. Don’t you have anything better to do?

Portent Placeholder SEO

13 Oct, 2010

Sleazy SEO sales tactics (and how to avoid them)

By Ian Lurie

With a few notable exceptions, SEO sales tactics tend to range from merely nauseating to vomit-inducing. I’ve kept a log (seriously) over the last three months, and here are my favorites: The rankings guarantee The ploy: Promise your SEO fu will get your client top-10 or #1 rankings for their keywords. The problem: Why do… Read More

Portent Placeholder SEO

11 Oct, 2010

SEO Obviousness: Duplicate content sucks

By Ian Lurie

Saying there’s no longer a duplicate content penalty is a semantic weasel routine that ignores one hard fact: Duplicate content will kill your rankings. I’ve written a lot about canonicalization and the content duplication toilet bowl of death. Those are causes of duplication. Read the two articles I linked to above first if you don’t… Read More

SEO

5 Oct, 2010

I talk local search for Boomertechtalk

By Ian Lurie

Linda Sherman and co. just launched a new blog called Boomertechtalk. The site offers everything from backup advice to marketing tips. Linda interviewed me about local search and posted my semi-coherent ramblings on the blog: If I’m a little incoherent, I’ll note that the previous 48 hours included: Me recovering from King Kamehameha’s Revenge. 2010… Read More

Portent Placeholder SEO

27 Sep, 2010

PageRank explained, without math (really)

By Ian Lurie

Whenever I try to explain the concept of true Pagerank – not the fake number you see in the Google Toolbar – I find myself going into all sorts of metaphorical gymnastics. PageRank is like a tree… no, it’s like a fountain… no, wait, an electrical grid… or is it a squid…? At long last,… Read More

Portent Placeholder SEO

10 Sep, 2010

Optimize for Google Instant Search SEO

By Portent Staff

As Elizabeth wrote for PPC yesterday, Google released Google Instant Search. By combining a database of search histories, a probability engine and some AJAX programming, the search engine displays the most likely non-paid and PPC searches based on the characters that have been typed so far. Google believes this will save humanity billions of hours… Read More

Portent Placeholder SEO

9 Sep, 2010

Google Instant isn’t going to end the universe

By Ian Lurie

Here’s the thing about Google Instant: It doesn’t change search as much as you might think. I’m not ignoring the fact that it’s a big innovation. The speed required to make Instant work is mind-boggling. Somewhere in the world lights flicker every time you do an Instant search. But it’s not going to cause SEO’s… Read More

1 7 8 9 10 11 23