Social Media Blog Posts

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Facebook Info and Ads tab is a new competitive intelligence tool for marketers - A young detective following clues Social Media

7 Sep, 2018

How Marketers Should Use the New Facebook “Info and Ads” Feature

By Lauren Clawson

As part of Facebook’s ongoing push for greater transparency, they’ve added a new feature on all pages: the “Info and Ads” tab. This feature allows anyone on Facebook to view all the active ads promoted by a specific account. This is obviously valuable for consumers who care to be informed about who’s trying to sell… Read More

Comparing LinkedIn with Facebook for paid social media advertising Social Media

6 Sep, 2018

LinkedIn Advertising vs Facebook – Through the Eyes of a B2C Marketer

By Jessica Taylor

In a world where Facebook advertising reigns supreme, it can be hard to determine how other paid platforms fit into your social media strategy. Linkedin specifically can feel like a puzzle piece you can’t quite place–despite having cornered the professional networking market (and being an OG in the social network space), Linkedin may still fly… Read More

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Sitting in a conference - social media marketing world 2018 takeaways Social Media

30 Apr, 2018

A Few Takeaways From Social Media Marketing World 2018

By Lauren Clawson

I recently attended Social Media Marketing World put on by Social Media Examiner. Overall, the conference was excellent, and while I could write a separate blog post on several of these topics, here are some of my top takeaways from time in sunny San Diego: 1. With LinkedIn, the most underutilized resource for companies isn’t… Read More

Internet Marketing

11 Apr, 2018

Facebook’s Congressional Hearing: This Isn’t About Privacy

By Alex DeLeon

Over the last two weeks, I’ve lost count of the number of conversations I’ve had with clients looking for my opinion on the news cycle surrounding Facebook and the congressional hearing that came out of it. These conversations have ranged far and wide. My largest client – an eCommerce giant with millions of fans –… Read More

Social Media

5 Apr, 2018

Facebook Marketing: What’s Changing, What’s Not, & What To Do

By Ian Lurie

OH GODS FACEBOOK IS DEAD STOP BUYING ADS WE’RE ALL DOOMED Hold on a second. The Facebook privacy quake has already forced the social network to change the way they handle and collect consumer data. That’s changing their advertising platform. And there’s more to come. But before you freak out and pull your clients’ dollars,… Read More

Facebook Pixel Helper Icon - Portent Social Media

30 Mar, 2018

The #1 Facebook Ad Tool: Facebook Pixel Helper

By Josh Thompson

The Facebook Pixel is a foundational piece of any successful advertising campaign on Facebook. If you’re not familiar with pixel tracking, it’s a piece of code placed on the back-end of your website to accurately track results and users, along with optimizing ads and building audience segments for smarter marketing in the future. It’s common… Read More

Is Facebook Blueprint Certification worth the time and money Social Media

8 Mar, 2018

Facebook Blueprint Certification: Is It Worth It?

By Alex DeLeon

Facebook Blueprint If you’re an aspiring Facebook advertiser,  you’ve almost certainly spent time stumbling around the ad manager platform trying to understand how to replicate the [effective] ads you see when scrolling through your personal feed. As always, the quickest way to figure things out is to simply start creating your own ads. But you… Read More

Facebook wants you to trust just two advertising metrics to optimize - Portent Social Media

8 Dec, 2017

Facebook Wants You to Trust & Optimize Top of Funnel Ads with Just Two Metrics

By Lauren Clawson

Facebook is making a concerted effort to get all advertisers using only two metrics at the top of the funnel: Reach and Brand Awareness. And while this sounds like a simple flight away from the aggressive accountability for end-results that’s become standard in digital, it’s worth looking at the Why and the What of these… Read More

The Move from Programmatic to Paid Social Advertising Social Media

6 Oct, 2017

Memoirs On the Move From Programmatic to Paid Social

By Lauren Clawson

In the (relatively) short time I’ve been in digital advertising, I’ve had the good fortune to work on what a lot of the industry would call “both sides” of paid media – social and programmatic. In truth, paid media sports more options than a Crayola starter-pack, but these two broader categories frequently make up the… Read More

Social Media

26 Apr, 2017

Should I Be Running Ads on Twitter?

By Alex DeLeon

To say Twitter is in a rut may be the social media understatement of 2017. The company struggles to make money, despite having 320 million actively engaged users. Stock is down 16% in Q1 2017. Executives, who appear to see the writing on the wall, are leaving millions of dollars of stock on the table to abandon… Read More

Social Media

5 Apr, 2017

Influencers: Don’t Chase ’em. Make ’em (Engage Video)

By Ian Lurie

At SEMPDX Engage 2017 I spoke about my complete lack of experience as an influence marketer. I also discussed: How to find your biggest fans How to promote their praise using social media What not to do ever ever ever when doing this Here’s the video. My bit starts at 25 minutes. Mat Siltala’s talk… Read More

Marketers Guide Dark Social - Portent Social Media

15 Nov, 2016

Dark Social – The Marketer’s Guide

By Alex DeLeon

What is “dark social”? You’ve probably heard the term floated around your office in recent months. Maybe you’re deeply entrenched in influencer marketing and your team read about Adidas’ latest social media campaign that saw amazing returns through dark social outreach. More likely, your CMO pulled you aside and asked you to start integrating dark… Read More

How to Outsource Your Social Media Social Media

9 Aug, 2016

Checklist for Outsourcing Your Social Media Efforts

By Katie McKenna

If you’re working your way down the “must-have” list of digital marketing needs for 2016, organizing a coherent presence across social media platforms like Facebook or Twitter would get slotted in right under “Setting up my website.” At least it should. Social media fosters brand loyalty and community, increases sales, and helps strengthen SEO, and… Read More

Surfacing Sentiment for Digital Marketing - Facebook Dislike & Emoji - Portent Social Media

26 May, 2016

Mixed Emotions – Facebook grapples with the art of surfacing sentiment

By Colin Parker

Amazon and Google are duking it out for your voice-controlled living room for some very specific, obvious reasons. I’m going to go out on a limb on one: whoever does the best job of quantifiably surfacing sentiment from users across digital mediums will win. And by “win,” I mean like everything. The new car, the… Read More

sad sack at a computer Social Media

8 Apr, 2016

How to Win Facebook Friends and Influence People (with Ads)

By Alex DeLeon

How many times a week do you get hit by ads on Facebook that mean absolutely nothing to you? 10? 20? Broad ad targeting on the internet is nothing new, but something about that approach just feels off on an otherwise highly curated platform like Facebook. The obvious issue at play here is that, with over $17 billion… Read More

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