SEO

Technical SEO Best Practices

May 9, 2017

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Technical SEO is the most important SEO

Get it right and you boost your SEO strategy with fast pages, a great user experience and an ultra-crawlable site. Get it wrong and SEO becomes an uphill slog with performance, duplication and visibility issues wrapped around your ankles. Technical SEO Best Practices is not a substitute for a seasoned pro creating a strategy tailored to your site and your industry, but it’s a darn good start.

So don’t let technical gotchas drag down your SEO. Learn technical SEO tactics from one of the original SEO nerds: Ian Lurie donned his propeller hat and crammed Technical SEO Best Practices full of tips for smart, search-ready site infrastructure.

You won’t want to miss it. Download it now, for free.

Technical SEO Best Practices: Full Chapter List

  • Preface – How to Use This Book
  • How Technology Affects SEO
  • Laying the Foundation
  • Canonicalization & Duplicate Content
  • Editable Elements
  • Page & Site Structure Best Practices
  • User Experience
  • JavaScript & Frameworks
  • Special Topics

About the Author

Ian Lurie is CEO and founder of Portent Inc. He’s recorded training for Lynda.com, co-authored Web Marketing for Dummies, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at @portentint.

Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie.

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