With over 10 years of experience in both traditional and digital marketing, Lisa started her career as a marketing assistant for an art gallery before moving into the world of digital marketing. As a CRO strategist with Portent, Lisa merges her love of all things creative with her passion for data-driven analysis to address pain points in website conversion funnels and utilize UX data to address those concerns. Her passion is discovering creative solutions that help provide meaningful experiences for website users. When she is not busy predicting user trends and optimizing for conversions, she can be found on a hiking trail taking photos, practicing her painting skills, or binging reality tv.
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