Whitney Norton

Whitney’s expertise in UX and CRO is complemented by a background in economics and business management, giving her an appreciation for the intersection of psychology and data. As a senior analytics and optimization strategist, Whitney applies data-driven decision making to fuel her passion for user advocacy and strives to make the internet better for all people. When not optimizing for user experience, you can find her exploring Salt Lake City’s craft cocktail scene, or hiking the mountains with her Bernese mountain dog mix, Millie.