Strategy

Turning Content into Business: ACP-LS Presentation

Greetings, ACP-LS folks! Here’s my deck and links:

Send me questions on Twitter. I love it!
Me, on LinkedIn
AnswerThePublic provides content ideas
Atom.io is the best text editor ever
Canva helps with graphics creation
Grammarly is a decent quick proofreading tool
Hemingway helps make your content more brief
iStockPhoto provides stock images (if you must)
Markdown syntax guide
Snagit is my favorite screen capture tool

Important! Here’s the analytics report I talked about in my session. Grab it, adjust it, and you can start measuring content conversions.

As a bonus – here’s a slide deck on a similar topic that I did at another conference, but with badgers instead of capybara:

CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie.

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