Death of an internet marketer
Ian Lurie Nov 30 2011
A very short play.
A dinner party about 1 year ago.
Them: An advertising exec from a traditional agency. 15+ years’ experience.
Me: You know.
Them: “So, Ian, what do you do?”
Me: “I run an internet marketing agency.”
Them: “Oh. What’s that?”
Me: “We help companies get more leads, sales, whatever through marketing on the internet.”
Them: “What’s marketing on the internet? Buying banner ads? We tried that a few years back. We made a sweet percentage on it.”
Me: “We focus more on the stuff that drives conversions or builds audience in a measurable way: Search engines, social media, site optimization, that kind of thing.”
Them: “So, you build websites! Hey, my friend is starting a new business and needs some help with their site. They don’t have much money, but I’m sure they could send more business your way. Can I have them give you a call?”
Me: “Um, we don’t really build many sites. We help folks improve existing sites, by making them more visible in search results, growing their audience and fixing issues that might prevent visitors from becoming customers.”
Me: “I help people show up higher on Google.”
Them: “Ohhhhhhhh. They were talking about that on Dexter last week.”
Me: (head explodes)
CEO & Founder
Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch.Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing.Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie. Read More