At ConfluenceCon last week I explained why marketing is worldbuilding, not storytelling. We’re not inserting customers into storylines. We’re providing them with a world that has many points of entry, lots of places to stop and many routes to conversion.
Worldbuilding.
Here’s an annotated slide deck:
If you want to read a fantastic book about the geekier aspects of this, read The Kobold Guide to Worldbuilding. You’ll learn geology and geopolitics. And a few great techniques for worldbuilding in any context.
