Why Does (most) Marketing Suck? CM Summit Presentation

Ian Lurie

Just wrapped up my Conversational Marketing Summit presentation titled ‘why does most marketing suck?’.
In it, I review:

  • A brief history of marketing, as told by beer.
  • Why and how you should select, rather than accumulate, customers.
  • How you can better listen to your audience.
  • The meaning of life. At least as a marketer.

I also answer several specific questions about social media, PPC and the like.
Here’s the recording:

You can also see it at full size: Click here.

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