I’m sick of quickies – a marketing rant
Ian Lurie Dec 14 2009
We’re in a quickie culture, and I’m sick of it.
Just once, I’d like to see a businessperson or marketer interested in building truly lasting wealth or a lasting organization.
“Lasting” means “past my next bonus check” or, God forbid, “past my retirement/death”.
Seriously. The last few years have brought us credit default swaps, collapsed banks and a bunch of Mariner’s trades that make you wonder what they’re pumping into the vents at Safeco Field.
Gotta put a stop to it. Or buy an island somewhere and build a bunker on it.
How you break out of quickie culture
First, you have to have vision.
“Vision” means “I have the balls/ovaries to make unpopular decisions that I really believe will pay off in the long run.”
Second, you have to be a leader.
“Leader” means “I listen to other points of view, but I understand that, in the end, this is my decision.”
Third, you have to be strategic.
“Strategic” means “I will not make some dumb-assed decision (credit default swaps, anyone?) for a quick burst of cash/warm tingles.”
Fourth, and most important, you have to be ethical.
Ethics are apolitical. They’re ecumenical. They’re not complicated.
“Ethical” does not mean “nice”. It means “I want to build something lasting.”
Lasting things are big and small. A walnut tree you plant in the front yard. A corporation. A college fund for your kids. A restored 68 Mustang. Even a lasting impression. Hear that, marketers?
Who’s with me?
Who wants to end the bullshit, shortsighted, moronic quickie culture and actually work on real stuff? Raise your hand with a comment.
CEO & Founder
Ian Lurie is CEO and founder of Portent Inc. He’s recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch.
Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle.