Fat Free Guide to Google Analytics

September 12, 2012

Featured on AppSumo, the Fat Free Guide to Google Analytics shows you how to trim through the fat from Google Analytics and get the analysis you need.

You’ll learn how to:

  • Set up Google Analytics
  • Define business goals
  • Set up tracking for those goals in Google Analytics
  • Calculate the $ value of one visitor to your web site (even if you’re not running an online store)
  • Track value and growth generated by specific web sites and search terms
  • Grow value based on real data

This one guide can help you make the connection between real value—dollars and cents—generated by your website and the data you get from Google Analytics. It’s the first business analytics guide.


  • The cure for analytics phobia6
  • A business analytics system7
  • How to install Google Analytics10
  • Settings up and tracking goals16
  • Calculating & applying value29
  • Measuring and building growth46
  • What’s next83
  • Other stuff by Ian Lurie87

And here’s the first chapter:

About the author

Ian Lurie

Ian Lurie is a 15-year Internet marketing veteran and CEO of Portent Interactive. He’s a communicator first, internet marketer second, and takes a direct, buzzword-free approach in all of his work.

He’s the co-author of The Web Marketing All-In-One Desk Reference for Dummies. Other books by Ian include Conversation Marketing, The Fat Free Guide to SEO Copywriting and The Unfun Parent: Keeping your children safe and happy in the Internet age.

Ian speaks at many conferences each year, including Ad:Tech Tokyo, SEMPDX Searchfest, SMX West, the SEOMOZ Pro Seminar, Internet Marketing Conference Calgary and PubCon. He also writes almost daily for the Portent Blog.

He lives in Seattle with his wife and two children, as well as two cats, two guinea pigs and the occasional raccoon visitor.

Need Proof?

“Not only does he offer substantial and easy-to-understand definitions of business value and growth, he also breaks down those two focuses for B2B business, charities and news sites. If you fall into any of those categories, including ecommerce, or have clients who do, I most certainly recommend you read his eBook.”
Hannapin Marketing

Download The E-Book

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