Copywriting

Lean Content: Kick-ass Content Creation for Teams of One

January 1, 2017

Fifteen years ago, I needed this book.

I was a content machine. But publishing web content was a tooth-grinding exercise. I spent more time editing images and HTML than writing.

My suffering can be your gain. Now, you can crush the content creation process with simple tools and future-proof techniques.

Lean Content explains how. It’s a free, step-by-step guide to my content creation process and toolbox. Download it and become an independent content creator.

— Ian Lurie, CEO, Portent

Here’s a snapshot of what’s inside

Chapters

  • What “lean” really means
  • The ideal content tool kit
  • How to install the content tool kit (step by step!)
  • How to find great ideas, fast
  • How to repurpose content
  • Little tricks for highly-polished content
  • Sourcing and working with images
  • Creating web-ready HTML, without knowing HTML

PDF format, 3 MB

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