Copywriting

Lean Content: Kick-ass Content Creation for Teams of One

January 1, 2017

PDF format, 3 MB

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Fifteen years ago, I needed this book.

I was a content machine. But publishing web content was a tooth-grinding exercise. I spent more time editing images and HTML than writing.

My suffering can be your gain. Now, you can crush the content creation process with simple tools and future-proof techniques.

Lean Content explains how. It’s a free, step-by-step guide to my content creation process and toolbox. Download it and become an independent content creator.

— Ian Lurie, CEO, Portent

Here’s a snapshot of what’s inside

Chapters

  • What “lean” really means
  • The ideal content tool kit
  • How to install the content tool kit (step by step!)
  • How to find great ideas, fast
  • How to repurpose content
  • Little tricks for highly-polished content
  • Sourcing and working with images
  • Creating web-ready HTML, without knowing HTML
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie.

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