Product Listing Ads for Beginners

February 14, 2013

Don’t be left in your competitors’ PLA dust. This book can help.

A small business owner is used to being a jack-of-all-trades, but even the most dexterous of us needs a little expert advice from time to time. Portent’s Director of Search Marketing Elizabeth Marsten has jammed nearly a decade of PPC experience into her latest eBook, “Google Product Listing Ads for Beginners,” all for free.

This easy-to-follow, step-by-step guide allows you to dip a toe in the Product Listing Ad world with immediate, actionable recommendations that will put your product on the PLA map.

This eBook will teach you how to:

  • Determine if PLAS are right for you
  • Set up a Merchant Center account
  • Get started in Webmaster Tools
  • Establish a product feed both manually and by plug-in
  • Stay “fresh” in Google’s eyes
  • Bid for PLAs
  • Monitor the profitability of your PLAs
  • Use negative keywords to better target your customers
  • And a whole lot more…

“Google Product Listing Ads for Beginners” is essential if you’re a small business trying to navigate the choppy waters of Google’s latest roll-out. We’ve figured out the hard stuff for you. Now you just need to get started.

About the Author

Author Marsten is Portent‘s PPC shaman-tsar-chief-jefe – or, more officially, our Director of Search Marketing. She enjoys search marketing, chocolate, kendo and long walks on the beach. Most of all, she enjoys high volume eBook sales. Hint.

For more of Elizabeth’s PPC know-how, check out her eBook “Write Ad Copy that Inspires Greatness”.

Download The E-Book

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