An in-depth audit of your existing PPC account is a great place to start to improve your digital marketing performance. Get valuable insights and actionable recommendations to drive growth from a Google-certified professional.
What We Do
Our review of your existing PPC account will look for more than just best practice updates. We’ll review your data, make optimizations where needed, and go a step further by identifying and implementing missed opportunities to improve efficiency while saving your money. With a PPC account audit from the Portent team, you’ll get:
Efficiency Analysis
Identifying areas of wasted ad spend can be the quickest way to boost overall account performance. After learning about your business goals, we’ll review your current campaigns and look for places where you’re spending unnecessarily, ensuring your account (and your budget) is focusing on what you care about the most.
Growth Recognition
After reviewing what you’re currently doing in your PPC accounts, we’ll compile a list of impact areas poised for growth and provide details and recommendations on how to attack those potential growth areas. Using keyword research and competitive analysis tools, we’ll develop a well-rounded strategy for your account that focuses your budget on only the best opportunities.
Detailed Documentation
Pulling from our efficiency and growth recommendations, we’ll send you one comprehensive document that contains all of our audit findings. This document will clearly identify areas of opportunity, and outline next steps for execution.
Implementation
When we audit your account, we are looking to set you up for long-term success, whether that is with us or on your own. And if you don’t have the time or expertise to execute our recommendations in-house, we can do that for you too!
Packages and Pricing
| This is the beginning cell of a comparison table. | Essentials | Plus Most Popular | Premier |
|---|---|---|---|
| Precise Campaign Targeting Precise Campaign Targeting | Precise Campaign Targeting Included in Essentials | Precise Campaign Targeting Included in Plus | Precise Campaign Targeting Included in Premier |
| Data-Driven Keyword Research Data-Driven Keyword Research | Data-Driven Keyword Research Included in Essentials | Data-Driven Keyword Research Included in Plus | Data-Driven Keyword Research Included in Premier |
| Creative Ad Copy Creative Ad Copy | Creative Ad Copy Included in Essentials | Creative Ad Copy Included in Plus | Creative Ad Copy Included in Premier |
| Remarketing Setup Remarketing Setup | Remarketing Setup Included in Essentials | Remarketing Setup Included in Plus | Remarketing Setup Included in Premier |
| Conversion Tracking Setup Conversion Tracking Setup | Essentials Does not include Conversion Tracking Setup | Conversion Tracking Setup Included in Plus | Conversion Tracking Setup Included in Premier |
| Monthly Ad Spend Limit Monthly Ad Spend Limit | Monthly Ad Spend Limit < $3,000 | Monthly Ad Spend Limit <= $5,000 | Monthly Ad Spend Limit <= $10,000 |
| Keyword Limit Keyword Limit | Keyword Limit 200 | Keyword Limit 600 | Keyword Limit 1,000 |
| Audit Fee Audit Fee | Audit Fee $200 | Audit Fee $500 | Audit Fee $1,000 |
