Analytics

Hyper-Local Analytics Made Easy

July 30, 2015 Running time: 0 46 38

Get Street-Corner Tracking Capability Without Bugging Your Developers

Hey, Brick & Mortar Store Owners: Ever wonder where (exactly) your potential customers are when they visit your website? Ever wonder how likely they are to get directions, to browse and to buy?

Hey, Publishers: Ever want to offer your prospective advertisers special visitor profiles and premium ad inventory that can’t be commoditized by the big display networks?

Well, you can! Portent’s Analytics Architect, Michael Wiegand, will discuss how you can use Google Analytics, Google Tag Manager and Mapline, to capture a visitor’s truncated latitude and longitude coordinates and use them to build rich visualizations with website performance by neighborhood that can help drive your marketing efforts, both online and offline.

Michael Wiegand
Analytics Architect

In 17 years as a marketer, Michael's experience has run the gamut from design, development, direct mail, multivariate testing, print, and search. He now heads Portent's Analytics practice, overseeing everything from Google Tag Management, to CRM integration for closed-loop analytics, to solving ponderous digital marketing questions. Outside of work, he enjoys recording music, playing JRPGs and supporting Seattle Sounders FC.

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See how Portent can help you own your piece of the web.

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