Portent rants a lot about the importance of great copy. Our Founder & CEO Ian Lurie shares both tips and the strategy to get you writing like a pro.
Last week I talked about the 20 biggest copywriting disasters I’ve suffered, and how to avoid them. Well, I never actually experienced some of the disasters I talked about — they were so over the top I don’t see how they even happened — but most of them come from painful, personal experience. Let’s dig in, shall we?
