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Viral Marketing Fundamentals – The Principles of Virality

April 24, 2014 Running time: 1 1 36

The crucial difference between popularity and virality. Get professional guidance on how to activate your audience and spread the good word about your brand.

Sara Lingafelter

Sara Lingafelter is a Portent alum and served as Portent's Director of Social Media and Content. She's been in the marketing industry since the 90s, is a frequent speaker on topics in the social media arena, and teaches at the University of Washington.

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