What Paid Social & Organic Reach Means To Your Team Now

February 26, 2015 Running time: 0 41 21

With the ever-growing importance of Paid Social across all major platforms, Social Media Managers are finding themselves in a position where being a compelling copywriter no longer meets the needs of their organization. Successful Paid campaigns require a working knowledge of customer acquisition costs, click-through rates, ad set bidding, and knowing how to calculate the return on investment.

Join Senior Social Strategist Alex DeLeon as he discusses how successful Social Media Managers navigate this new wrinkle in social media strategy, and highlights tools and approaches for successfully integrating Paid Social into everyday strategy.

Alex Deleon Headshot
Portent Alumni

Alex oversees the search, social, and small business teams at Portent. A graduate of the University of Washington, he spent the first five years of his career in public relations and communications, including time in two of the largest PR agencies in Seattle. Alex's experience spans multiple verticals, including technology, sports entertainment, health tech, eCommerce, non-profit education, and the gaming. He maintains an unhealthy obsession with the NBA in his free time, and enjoys showing off his poor man's poor man version of the Dream Shake while posting up on the low block at local pick up games.

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