A Duck and a Donkey Walk into a Bar…
Ian Lurie Apr 22 2009
The folks over at Idiom Strategies have done a video about Conversation Marketing.
It’s dang funny. However, I don’t agree with their definition of ‘Conversation Marketing’. To me, the ‘conversation’ means it’s two-way between you and every member of your audience. Not that you pursue influencers or leave out ‘marketing fluff’. Check out my book for my version.
That said, it’s a great video, and it’s not like I’m the sole authority on the subject:
CEO & Founder
Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch.Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing.Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie. Read More