A Duck and a Donkey Walk into a Bar…
Ian Lurie Apr 22 2009
The folks over at Idiom Strategies have done a video about Conversation Marketing.
It’s dang funny. However, I don’t agree with their definition of ‘Conversation Marketing’. To me, the ‘conversation’ means it’s two-way between you and every member of your audience. Not that you pursue influencers or leave out ‘marketing fluff’. Check out my book for my version.
That said, it’s a great video, and it’s not like I’m the sole authority on the subject:
Ian Lurie
CEO & Founder
Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch.Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing.Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie. Read More
2 Comments
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Hey Ian! Thanks for posting the video. Glad you enjoyed. We’re also enjoy hearing different view points on conversation marketing. Absolutely, we agree that there should be the ability to have 2-way dialogue with every member of a company’s audience. In our experience, however, the vast majority of all people (consumers) are just Listeners. They’re the people looking to Influencers and conversation Participants for advice and suggestions on how to fulfill their wants and needs.
We created a LinkedIn Group called Idiomatic: Conversation Marketing so that people could gather and talk about joining the market conversation. We hope you and your readers will come enrich the discussion and share your differing views with the group.
Cheers!
Thanks Christine, for the comment and for the thought-provoking video.
I’ll join the group shortly…