Marketing is WorldBuilding: Confluence Slides
Ian Lurie Sep 15 2015
At ConfluenceCon last week I explained why marketing is worldbuilding, not storytelling. We’re not inserting customers into storylines. We’re providing them with a world that has many points of entry, lots of places to stop and many routes to conversion.
Here’s an annotated slide deck:
If you want to read a fantastic book about the geekier aspects of this, read The Kobold Guide to Worldbuilding. You’ll learn geology and geopolitics. And a few great techniques for worldbuilding in any context.
CEO & Founder
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More