Why Does (most) Marketing Suck? CM Summit Presentation

Ian Lurie

Just wrapped up my Conversational Marketing Summit presentation titled ‘why does most marketing suck?’.
In it, I review:

  • A brief history of marketing, as told by beer.
  • Why and how you should select, rather than accumulate, customers.
  • How you can better listen to your audience.
  • The meaning of life. At least as a marketer.

I also answer several specific questions about social media, PPC and the like.
Here’s the recording:

You can also see it at full size: Click here.

Ian Lurie

Ian Lurie is the founder of Portent. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). Ian's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Ian is now an independent consultant and continues to work with the Portent team- training the agency group on all things digital. You can find him at www.ianlurie.com

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