Confluence 2018 – Slides and Resources to Create Content Hubs

Caleb Cosper

Today I gave a talk at Confluence Conference called “Reinventing the Wheel: The Hub and Spoke Content Strategy”. This post contains a link to the companion article, the presentation slides, and links to some of the tools and resources I recommended while waving my hands on stage.

The Content Hub Strategy Companion Post

Content Hubs – Hub and Spoke SEO Strategy – The Portent Blog

The Slideshare

The Links & Resources

Portent’s Content Hub Explainer

Moz: The Beginner’s Guide to Content Creation

Paul Shapiro’s talk on uncovering content ideas that deliver and the blog post

A deep dive on site architecture beyond content hubs

Seer interactive post on why content is bigger than SEO

Ian Lurie’s article on SEMrush about descriptive nav and how it can benefit both SEO and UX

My own post on the Portent blog about the effectiveness and strategy for descriptive nav

Kick Point’s excellent post on building personas for content development & content strategy

Caleb Cosper
SEO Strategist

Having originally earned a bachelor's degree in zoology, Caleb has since taken his passion for all things data-driven and scientific and applied it to creating successful SEO strategies for his clients. Outside of Portent, his life consists of games (video and board), food (at-home and in-restaurant), and craft beer (any and all).

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