Strategy drives us
All digital marketing tactics have strategic implications: SEO, PPC, social media, design all impact internet marketing performance and impact each other. Changes you make to help your site rank higher may hurt conversion rates. Paid search insights may help drive social media decision making. That comment you made on Facebook could help generate favorable attention and get you more links.
That’s why, no matter what you hire us to do, we think about the overall picture. That’s been our approach since 1995, and it makes us unique.
Digital marketing strategy: Consulting
We think strategically no matter what. We also provide specific strategic services:
- Retainer-based consulting
- Hourly consulting
- Creation of a complete digital marketing playbook
We use our proprietary technology, the RainGage® Digital Marketing Diagnostic, to inventory your current presence. It’s not a substitute for human marketing expertise. It is a great starting point and a very thorough look across channels that ensures we don’t miss anything.
Whatever we do, though, we provide real, actionable advice.
Strategy plus tactics = results. Work with us, and that will be your equation.