Your website is the hub of an online community. Customers visit looking for your voice, your brand personality, and an inviting call to action.
Establish yourself as a resource. When customers believe they can rely on your site for helpful, engaging information, they want to return and engage, whether that means following you in social media, signing up for an e-mail newsletter, or making a purchase.
This gives you a chance to reinforce your message and, yes, ‘pitch’ them on your product or service again and again.
Portent content strategists specialize in creating this kind of brand significance. We start with an overarching strategy, and then deliver content in line with that strategy, anticipating trends and working in media best suited to impact your target market.