Google Analytics Shortcuts I’m Saving Immediately
Michael Wiegand Sep 19 2012
Unless you’ve been living under a rock for the last few weeks, you’ve probably seen that Google Analytics (GA) announced a new beta called Shortcuts:
The idea is you can save new report views you’ve just discovered or old report views that you revisit often.
How Do I Make a Shortcut?
Couldn’t be simpler, really. In the toolbar above every report, where you normally select things like Advanced Segments and Exports, you’ll see Shortcut Beta on the end:
Click that when you’re at a view you like and it’ll ask you to name your Shortcut:
What Types of Shortcuts Should I Save?
This new beta has the potential to make an analyst’s life a whole lot easier. So far, I’ve saved a lot of time adding my go-to reports as Shortcuts. Here are two of the most useful reports I’ve saved.
Advertising > Matched Search Queries with Keyword
If you run a lot of AdWords campaigns with broad, modified broad or phrase match keywords, getting site performance data on the each of the search queries those keywords have triggered ads on is important.
Getting to that data takes a couple clicks in GA though. Setting the Secondary Dimension to Keyword, filtering out content network and (not set) traffic adds time to my workflow. So it’s nice to have that view saved:
Traffic Sources > Organic with Landing Page
If you’re running an SEO campaign, it’s vital to know which keywords are driving traffic to specific pages on your site.
But again, just like the paid search example, getting to this view every time I need it is a bit of a bugger. I like to filter out (not provided) traffic and home page hits that cloud the report from other potential named keywords and hub pages – and that takes extra time. Not anymore!
Use the Shortcuts Beta, Share Your Thoughts
What views are you itching to save? Start using the Beta and let us know in the comments. Analyze away, folks!
In 15 years as a marketer, Michael's experience has run the gamut from design, development, direct mail, multivariate testing, print, and search. He now heads Portent's Analytics practice, overseeing everything from Google Tag Management, to CRM integration for closed-loop analytics, to solving ponderous digital marketing questions. Outside of work, he enjoys recording music, playing JRPGs and supporting Seattle Sounders FC. Read More