Integrating Analytics & CRM Platforms – SMX West 2016
Michael Wiegand Mar 1 2016
Thanks to everybody who attended my talk at SMX West on closed-loop analytics! It covered enriching your web analytics data with customer information from your CRM or marketing automation platforms.
A Quick Closed-Loop Analytics Primer
I did a quick whiteboard interview with Colin Parker, Director of Marketing at Portent. We covered the benefits to investing the time and connecting the data sets you have on your customers:
My SMX Deck
SMX made the decks from my talk and every other talk available in Slideshare format.
Resources from the Talk
I made a tool for querying the HubSpot API (work for other CRMs too with minor modifications) and brings it into a Google Sheet in a format that Google Analytics will be able to read and import.
Note: You will need to make a copy of the tool as it’s read-only.
In 13 years as a marketer, Michael's experience has run the gamut from design, development, direct mail, multivariate testing, print and search. But his new flame is analytics. Outside of work, he enjoys the finer things: cooking, JRPGs, music and whiskey - in no particular order. Read More